How long do you think we'll keep seeing "formerly Twitter"?
I'm genuinely curious about peoples thoughts on this.
It made sense for a while. But the branding change was 16 months ago. The URI change was 3 months ago. Everybody knows now what X is. Yet for some reason, I still see in news stories today: "... on X — formerly known as Twitter — and said ..."
I really don't think that's needed anymore. But I'm always one to want changes as fast and painless as possible.
So what do you think would be an appropriate amount of time to keep reminding everyone that Twitter is now X?
Months?
Years?
How many?
Forever, because X looks like a placeholder and media wants to be clear so they use the name that people actually associate with that trash website. It will never just be X because it is a terrible name for a business.
I never stopped calling it Twitter. X is a window manager, a letter of the alphabet, or the most algebraic variable name. It's not a name for a company.
I think it might be this. A lot of traditional media outlets are mad about twitter becoming such a necessity for them. The old guard is mad that they have to cater to this bullshit online platform. The new guard is mad at the fact that the best outlet for breaking online news is suddenly owned and operated by a fascist.
All of them want to say that x is bullshit, but they don't want to actually lose the clicks/ market share that comes with it. So they keep passive-aggressively calling it twitter.
Drunkenly thinking about it, this is kinda like calling a trans person by their dead name. Except it's insulting a shitty company led by a shithead, so I'm cool with it.
I think, the main problem is that "X" doesn't look like a name.
When someone's not starkly aware of the platform being called that, they might think the author typoed.
Or is using it like the idiom "they posted it to X, Y and Z" (so just a nondescript set of platforms).
Or genuinely means the letter X and that just doesn't make sense in the context presented.
"X, formerly Twitter" is just a better name than "X", because it is recognizable.
Almost as stupid as facebook creating a platform called threads. Zero creativity, and maxium collaboration inconvience with our language usage, plus facebook trying to stick their nose in fediverse where the whole point was to get away from their centralized metaverse BS. Facebook can fuck off.
Without another name change, I don't think that phrase will ever go away, for the simple fact that X as a name is too short and nondescript. In speech, X could refer to a someone you broke up with, or it could just be the beginning of another word, serving as a prefix. In text, it could refer to the actual letter itself, or the close button on a window, or a placeholder, or something NSFW.
There's simply too many ways that X can be interpreted that even if people associate Twitter with X, people will still specify "formerly Twitter" just to avoid confusion
If we say that the accepted pronunciation of "X" is "ex" then we run into an even bigger problem than Prince's logo.
"Ex" User says... Is this a former user of the website or current?
A user on the website "ex" is too long winded and sounds like I'm saying a hypothetical.
Users on "ex" - although shorter, X is a street name for ecstacy and user is sometimes used as shorthand for drug user (e.g. User and abuser) so why should we be listening to a cracked out party kid?
The golden ticket is "formerly Twitter" because we actually know what the fuck that one is.
I'm willing to bet there's at least one X user on X right now.
Some places tried calling him "The Artist", but it never stuck. Not even "The Artist formerly known as Prince" stuck. But "Prince" has endured to his grave and beyond.
When I see "Xitter", I think it might be pronounced Exeter, like the town in southwest England. But that feels like an undeserved slight against the good people of Devon and England.
Forever, unless they start calling it Xcom (which would then be confused with the game) X itself could also mean Xorg (https://x.org) which is a lot older. Not to mention that it looks like someone forgot to remove a placeholder "in the site X, many people talk about..."
They really shouldn't be allowed to name anything after a single letter. VW, BMW, ABC, TBS are all bad enough. X conflicts with too many established uses.
None of those brands you mention are letters. They mean things, and in fact started by being called those things, but people organically shortened their names. Stress on organically. X as a name is trying so hard to sound cool and futuristic that people felt forced to adopt it, and instantly hated it.
I don't think ever. Twitter has too big of a brand name and recognition, where X does not, and they'll keep coasting on it (their emails to you still say "formerly known as Twitter"). News sites and places will keep calling it Twitter because X is too confusing of a name, and certain parts of their reader-base will simply have no idea who it is that they're on about, and some social media will call it Twitter because X is a silly name, and they do not respect Elon Musk's rebranding of Twitter in much the same way that he does not respect his daughter's name or identity.
Hopefully in a year or two they'll eventually just call it Twitter or maybe if we're lucky it will go out of business and then they'll probably still just call it Twitter because the X thing would then have just been a short lived portion of its overall lifespan.
I think it will take a whole generation to die off before that happens, because X just isn't significant enough as a word. You can't say "I saw it on X" and have people understand you. You can't say I exed, people still continue saying "I tweeted". "I posted on X" is simply inferior.
X is just a vague term though. It's also often used as a placeholder for unknown or variable things. So the "formerly Twitter" is going to stick for quite a while.
It's like naming a product "The Thing". Anyone who talks about it will always have to clarify what Thing they are talking about basically forever.
I think one of the reasons why we're still seeing this done by journalists is because Elon's takeover is probably relevant to whatever it is they're reporting. I've definitely seen articles just refer to it as "X". But whenever it's a story about some crazy racist shit someone said or how poorly their advertising business is doing, it's "formerly Twitter".
That said, I think online people who aren't writing for news outlets and aren't insane will — for the most part — always call it Twitter out of spite until the site either dies or Musk sells it and it changes back.
Comcast introduced the "Xfinity" branding in 2010. I still call refer to it as "Comcast". Any conversation I have where an ISP comes up, the word "Comcast" is used. If someone says "Xfinity", they often follow it up with "you know, Comcast".
Now that's a VERY clear brand change.
The name "X" is a VERY confusing brand change. It will likely be called Twitter forever. In fact at some point Musk will sell or give up on "X" and I guarantee within a year the new owner will change the name back to Twitter.
It is happening. If you look for news of, e.g. "Arnold Schwarzenegger endorses Harris", most outlets just say 'X'.
In my results, The Guardian, the BBC, The Independent, Fortune, MSNBC, The Washington Post and The Hill just used 'X'. Politico said 'on social media'. Only Forbes did the 'formerly Twitter' thing.
Seriously though, what is x.com and the x app? I just followed the link to google play and it seems'ish like it's just the twitter microblog, but I'm seeing things mentioned that I didn't think are part of twitter. I've never used twitter or any x products, so I'm actually in the dark.
...the best coffee shop for nazis.
...a modern dating app for the ugliest humanity has to offer.
...bro!
...this is what happens when you abuse ketamine.
I don't think the platform will last long enough to care. In a year or two it'll be "X, formely known an Twitter, currently remembered as Elon's clusterfuck."
Yeah, its getting absurd by now. Maybe we should help with the rebranding a lil bit... In Polish I prefer to call it exTwitter, but in English I'd hope calling it just "formerly" will catch on.