My younger brother keeps saying he is an Alpha male and bad mouths who he thinks are Beta. Can some one please explain to me what the hell is going on?

Your brother is on a (specifically designed and heavily funded) pipeline to being a total piece of shit (not just with misogyny, but racism, and probably queerphobia and ableism too), do what you can to get him off it. A quick search brings up what looks to be some good info to start you off:

Manosphere

Misogynistic influencers are trending right now. Defusing their message is a complex task

De-radicalising incels out of the ‘manosphere’ through Reddit

Making a Radical Misogynist: How Online Social Engagement with the Manosphere Influences Traits of Radicalization

Swallowing and spitting out the red pill: young men, vulnerability, and radicalization pathways in the manosphere

Exiting the Manosphere

There are also many youtube videos on the subject, though I haven't watched any recently, so I won't link, but look up something along the lines of "manosphere right wing pipeline" and you should see some results.

"Alpha male" basically translates to toxic masculinity, and "beta male" basically translates to anyone who respects other people in any way. It's the callsign of pieces of shit like Andrew Tate, who is a human trafficker and serial sexual abuser currently in prison awaiting trial in... I think it was Croatia?

He doesn't know what it means to be cool, so he's hoping that just declaring that he's cool will be good enough to make him popular.

The problem is that the kids who try this strategy almost universally cannot pick up on social cues, otherwise they would understand that it will always lead to the opposite result. People who seriously say out loud that they're alpha males are pretty much exclusively losers or scumbags.

Ask him if being an alpha male is a furry thing

Tell him calling himself an alpha is just what a beta would do. Real alphas don't say shit about themselves, they have people who do that for them. Watch him implode.

He’s watching toxic YouTubers like Joe Rogan and Andrew Tate.

If you want advice on how to handle this: ask questions. Ask them calmly and without any judgment. Be genuinely curious.

"What makes him a 'beta male?'"

"What characteristics do you admire most in 'alpha males?'"

"What characteristics do you think you have?"

"Where'd you learn about all this?"

Don't ask them in rapid fire, pepper a question in here and there over time.

He wants girls to think he is cool but has received bad advice

Your brother is being recruited by the fascists. That is what is going on.

Beat his ass to establish dominance.

Andrew Tate and his cum dungeon brother are a big reason for this.

Anyone who has to vocalize that they're an alpha, isn't. Your brother is a loser.

People are generally stupid, even more so when they're young. Younger people are getting brainwashed by low-IQ online influencers into believing this Alpha/Beta shit.

It's that simple.

If you want to help him, try to break his addiction to those influencers.

Ask him,whether this alpha beta talk is a furry thing.

Alpha quality, like software. Buggy as hell and should not be released. :D

srsly though it's the clusterfuckchild of social darwinism, grindset mentality and randroid zoology, plus a bit of wannabe-dom.

There was this old, debunked concept of the 'alpha wolf' as pack leader - all dominance displays, all the time, stronger and wiser and better than the rest, a sort of rightful-king that owes nothing to anyone, and that all lesser wolves obey and look up to.

Some absolute chuds picked up on the concept and decided that it applied to people, that it was a quality people could and should naturally embrace, unless they were just inherently inferior.

And of course they tied that all up with being male, because apparently men are just 'naturally dominant', unless again, they're broken and inferior ones - so if you are male, it's vital to prove that you're a properly functioning one by being a domineering asshole who deserves to get away with it out of sheer chutzpah, or else you deserve nothing but contempt and getting trodden on.

This ties in with conservative morality, which is entirely based around acknowledging and reinforcing social hierarchy. Right is when power is exerted downwards in the hierarchy, wrong is when power is asserted upwards.

So in this world, 'alphas' are the master race, while 'betas' are submissive half-men who lack the strength (and thus the virtue) to display the proper 'rugged independence'. They're also obsessed with 'cucks', ie cuckolds, men who lack the necessary manliness to fight off 'alphas' who would disrespect and shame them by having sex with their woman.

It's all incredibly toxic, and you need to pick him up and shake the bullshit out of him.

pic related

next time he says that just slap him hard. And ask him who's the alpha now?

Toxic people that would never have had a platform for their bullshit have suddenly gained that ability in just 20 years time because of the internet. People that would normally receive a lot of fists in their face, do not anymore. The digital world is such a new thing that it's completely unnatural for us to live with and it affects our perspectives and social lives. It simply goes way too fast for evolution to catch up to.

Without good care, it creates people that are completely delusional and deranged. Filter bubbles also add up to the problem. One that consumes content will be served more similar content, creating and feeding a very limited perspective. Because everything in the digital world is so new, there have been almost no studies in how it affects us and how it should be remedied.

Get him off YouTube and social media

Just tell him that alpha and beta thing does not exist in the wild. Even the author said so.

https://phys.org/news/2021-04-wolf-dont-alpha-males-females.html

It does not apply to humans. Are you saying your brother is a wolf? Is he a furry perhaps?

Humans are more complex than that.

He's defective. Talk to the manufacturer about getting a replacement

Kick him in the nuts so hard you remove him from the gene pool permanently.

Andrew Tate.

Young men who start to behave this way are lacking direction and aren't self-starters. So to cope with the fact they aren't accomplishing anything or going anywhere in life, they assume an outwardly-accusing posture.

Contrary to the image peddled by the grifters, every guy I've known with the "alpha" mentality has been a dishwasher, car porter, snow shoveler, or unemployed cretin.

That tells you that he's insecure about himself

It's a furry thing

All alpha maleism is categorically insecurity. For each of them it's different. Figure out exactly what he's trying to bury under all this tate shit and address it directly. It could be the onset of male loneliness, that shows up around the teenage years - lasts forever though if he's aware he can make changes. It could be he's insecure in his own sexuality - just get him to open up and take everything he said to the grave with you. There could be a person or activity the betas engage in that he can't, or is afraid of being made fun if. Teach him how to stand up to that shit and grow through it.

I'm not suggesting you punish your bro in a way that would enable this behavior further. It's hard to be an alpha type when you're showered in love and support- it just looks stupid. He's probably going through some of the first real life shit, and handling it poorly. As his sister you're kinda on the hook for helping him through this. If you do, you'd probably have a better brother and friend.

If you're really asking what it means, an Alpha is a strong leader. They don't take commands, they give them. If they want something, they take it. They consider themselves superior to the weaker beta males, and feel that it is their duty to lead the betas, or that they are doing them a favor by pushing them to be more like an alpha.

Although, a lot of the time, the people who claim to be alphas have none of the redeeming characteristics, so they just act like entitled assholes.

EDIT. I think because I didn't come out swinging people are assuming I believe any of this shit. I was trying to explain it from the perspective of their brother. I thought they wanted to know what it was about, and just calling people assholes doesn't really explain what THEY believe.

I say this as a younger brother who was beat up by older siblings. If you are both under 18 and he's a lot smaller than you, slap him. If he thinks he's an "alpha" and you aren't, it might be the only thing that points out that he is just human

After you do this, please please please try to point out his error in thinking. No "alpha" commands any respect and the "alpha" bosses are the ones nobody wants to work for

He found tate's channel.

He is a furry that identify as a wolf. /s

This comment section is either full of top notch satirists or the worst fucking people on Lemmy. I honestly can't tell.

How old is he?

Every time he says it ask him if that's a furry thing.

He's a beta cuck. Real alphas don't have to go around proclaiming their alpha status and receiving praise and validation from betas and other "alphas".

this is great lmao what a prick

The underline issue is that human evolve to be part of social norms. Use to be a tribe, a country, a sport club. But new generation can be have more options. Associating with alpha male or whatever means he belong to a group who might like his meme or comments.

It could also be due to lack of a man figure they can associate with. So watching documentaries of strong males might help shed light on what the role could look like.

What you want is to balance his only identity or group with other (groups). For example, joining a gym, fishing, be part of musical band …. Whatever he is also into, just to get him out of that only identity he is associating with.

For me I would try to come from telling him being alpha means you can hunt or camp or survive in the wild, then lead to cooking classes or wood working. Something that mentally and physically taxing. I also would watch gordon Ramsay shows and Anthony Bourdain just to crash that image of one way to be an alpha male. You can cook and be an alpha male as the same time type thing.

Anyone who calls themselves an "alpha" anything is a small dicked nobody.

Tell him you aren't interested in hearing about his omegaverse self insert

Alpha and beta? I'm released on service pack 2

Others have given you a lot of info here on what it is your brother is referring to.
But what this is reflecting in your brother is that he has fallen into a pipeline of watching these videos or hanging out with people that watch these videos and had some insecurities that he's dealing with that is making these ideas seem like the answer. It would be a great idea to be supportive of him in whatever other hobbies/activities he has outside of watching those videos and spending time with him. Talk with him about anything other than the content of those videos so that those thoughts aren't even entering his mind. Introduce him to your friends that are also supportive in something other than those videos (you don't mention your ages, so it's unclear if you know the same people). Having supportive people around his activities and hobbies will help him lose some of those insecurities that made him gravitate to those videos.

If that fails, what I've seen others say works is if says he's an alpha male say back "I'm not into that furry stuff, but that's really cool your so open with your sexuality like that, and accepting of others' sexualities like recognizing the beta males"

How old is your brother?

kick him in the ribs, become the true alpha