My younger brother keeps saying he is an Alpha male and bad mouths who he thinks are Beta. Can some one please explain to me what the hell is going on?
Your brother is on a (specifically designed and heavily funded) pipeline to being a total piece of shit (not just with misogyny, but racism, and probably queerphobia and ableism too), do what you can to get him off it. A quick search brings up what looks to be some good info to start you off:
There are also many youtube videos on the subject, though I haven't watched any recently, so I won't link, but look up something along the lines of "manosphere right wing pipeline" and you should see some results.
"Alpha male" basically translates to toxic masculinity, and "beta male" basically translates to anyone who respects other people in any way. It's the callsign of pieces of shit like Andrew Tate, who is a human trafficker and serial sexual abuser currently in prison awaiting trial in... I think it was Croatia?
He doesn't know what it means to be cool, so he's hoping that just declaring that he's cool will be good enough to make him popular.
The problem is that the kids who try this strategy almost universally cannot pick up on social cues, otherwise they would understand that it will always lead to the opposite result. People who seriously say out loud that they're alpha males are pretty much exclusively losers or scumbags.
Tell him calling himself an alpha is just what a beta would do. Real alphas don't say shit about themselves, they have people who do that for them. Watch him implode.
Alpha quality, like software. Buggy as hell and should not be released. :D
srsly though it's the clusterfuckchild of social darwinism, grindset mentality and randroid zoology, plus a bit of wannabe-dom.
There was this old, debunked concept of the 'alpha wolf' as pack leader - all dominance displays, all the time, stronger and wiser and better than the rest, a sort of rightful-king that owes nothing to anyone, and that all lesser wolves obey and look up to.
Some absolute chuds picked up on the concept and decided that it applied to people, that it was a quality people could and should naturally embrace, unless they were just inherently inferior.
And of course they tied that all up with being male, because apparently men are just 'naturally dominant', unless again, they're broken and inferior ones - so if you are male, it's vital to prove that you're a properly functioning one by being a domineering asshole who deserves to get away with it out of sheer chutzpah, or else you deserve nothing but contempt and getting trodden on.
This ties in with conservative morality, which is entirely based around acknowledging and reinforcing social hierarchy. Right is when power is exerted downwards in the hierarchy, wrong is when power is asserted upwards.
So in this world, 'alphas' are the master race, while 'betas' are submissive half-men who lack the strength (and thus the virtue) to display the proper 'rugged independence'. They're also obsessed with 'cucks', ie cuckolds, men who lack the necessary manliness to fight off 'alphas' who would disrespect and shame them by having sex with their woman.
It's all incredibly toxic, and you need to pick him up and shake the bullshit out of him.
If you're really asking what it means, an Alpha is a strong leader. They don't take commands, they give them. If they want something, they take it. They consider themselves superior to the weaker beta males, and feel that it is their duty to lead the betas, or that they are doing them a favor by pushing them to be more like an alpha.
Although, a lot of the time, the people who claim to be alphas have none of the redeeming characteristics, so they just act like entitled assholes.
EDIT. I think because I didn't come out swinging people are assuming I believe any of this shit. I was trying to explain it from the perspective of their brother. I thought they wanted to know what it was about, and just calling people assholes doesn't really explain what THEY believe.
If you’re really asking what it means, an Alpha is a
pseudo scientific myth that has been twisted and then adopted almost exclusively by toxic men to try and boost their own ego and justify their shit behaviour
Correction - when you say "an alpha is a strong leader," you mean, "some people think an 'alpha male' is a strong leader, but that's not based in reality."