Are Temu the ones who say "pretend you're a billionaire" or something but their ads always have the most bizarre, undesirable-looking, nasty, cheap, plastic things in them?
Yep. That's the ones. Or really pornographic or absurd. Cause buying more makes you feel like you have control of your life when you can buy a new shirt that dissolves when you wash it because you can't afford to take a day off to walk around a park.
Starts out mostly used in formal fields and universities. Very usable!
Businesses get on board and start the horrible ad infestation, leading to scammers and popup hell duw to misuse of a feature.
Ad blockers start to reign in that shit, and the better browsers kill the popup infestation at the source. Pretty darn usable at this point, except for internet explorer.
Google, an ad company, decides to make a browser so they can do all the malicious advertising and tracking on the backend.
uBlock Origin is too effective at blocking the browser based tracking and advertising so google decided to do the manifest 3 or whatever that bullshit is called to openly force ads onto users.
Based on history, I expect chrome to die a slow death due to the backlash from the manifest crap, but could be wrong since people are apparently fine with ads being forced into streaming services.
Businesses get on board and start the horrible ad infestation
There were a couple years where businesses were "entering cyberspace" and still trying to figure it out. Mostly this involved static webpages, since they saw the web as a kind of yellow pages. i.e. a business' web page was their ad.
people are apparently fine with ads
It amazes me how accepting most people are of ads. I suspect Google's going to win, and their ultimate contribution to humanity will be forcing ads into everything.
I think the difference is that there is not really a Netflix-without-the-ads alternative for the same price. And if you are willing to pay a bit more, well, you can just pay for the higher tier of Netflix without ads.
With browsers on the other hand, it's all free with virtually no barrier to switching. So I think people will defect away a lot more quickly when a browser starts to worsen in quality (especially since Chrome doesn't have Daddy Microsoft to force users to use it by default)
I think this entire response thread is too young. Back when you connected to the Internet with 14.4k and 28k modems (mid to late 90's), websites were as OP described. Simply put, there was no bandwidth for too much extra crap.
I started using Internet in 2004 (as a school kid) so i didn't actually experience modem Internet era, but still i miss it (i'm kind of nostalgia guy as well)
Especially in Poland, where for a long time there was only dial-up Internet connection with 3-minute impulse (where each one was kinda expensive at the time), so you wanted to open as many websites in this timeframe that interested you then disconnect
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Let's not fool ourselves, adverts were always there and intrusive, remember those hotbars that your parents would have 100 of installed somehow?
Sure things are worse, but they were never perfect.
Yeah that's not how I remember the early Internet.
More like gifs everywhere, wild colours, you have to have that fancy html marquee! And terrible layouts, because aligning divs is difficult.
Good times
I switched to DuckDuckGo a while back and even that was beneficial. I can always tell when I'm on a different machine and I forget to switch the default search... It's wild how fast they've fallen.
These days I setup ollama with open webui to host my own ai. Then you can connect Searxng to that and have the AI search the web for you and return no nonsense results.
Missed the half-dozen boilerplate SEO sites that scraped the most generic and unhelpful information possible that feature links to whatever barely tangential software or product they might be selling.
Apart from usual ubo, reader mode and friends trained eyes are very effective content filter. We all can glance on a search result page or an article and immediately know if it's content or low effort craps.
Stay out of mainstream social media, stop consuming 'feeds'. Stay in the realms of personal sites, blogs and sane link aggregators/rss to keep mental peace of not having to filter garbage with eyes everyday.