As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch
As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch

As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch

As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.
I can fathom no world where you'd want to trade away a multi billion dollar brand for a new brand you literally can't SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?
"Follow me on Twitter" becomes "follow me on X"? "You should tweet that" becomes "you should X that"? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn't look so threatening on the next iteration?
It's a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.
"You should X-create" that
And a tweet becomes an "X-cretion"
It’s just a new form of messaging called X-communication.
oh wait.
Ain’t X-ing a term for cutting something out of your life ?
I should X that sounds like I should delete/close that. How apt.
Twitter is my ex
To me it sounds like axe.
"Yep, brilliant. Axe it."
Haha, I know the most appropriate iteration, a red background with the X in a white circle.
Perhaps with each corner of the X at a 90 degree angle clockwise? You know, to add style points.
Its a terrible rebrand that pretty much comes because of Elon's impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I'll have fun calling tweets "xeets" for a good week.
“Hey bros wanna see me light $40 billion on fire?”
It must be so horrible working "with" him. You're trying to build something and every morning you must be frightened to see Elon hanging on a ladder because he thought it was so funny to draw dicks everywhere on the building, which would have you cancel everything you are working on.
Please call them Elon's x-crements instead.
Follow me on ten.
You should x-crete that
Destroying the brand and ruining twitter was always the goal. There's a good reason why Saudi Arabia fronted half of the bill....
Xing is short for kissing IE XOXO. So instead of tweeting we are now kissing!
“Hey, check out this X video”
Jamie Kennedy's show is about to become relevant again. You've been X'd!
He's just a fan of Laurie Anderson. Give him some slack!
Let X = X
Here is an alternative Piped link(s): https://piped.video/watch?v=UfOK0evCqZY
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source, check me out at GitHub.
Watch out... language is a virus!
He's clearly laying the groundwork to sell it to Alphabet (Google's parent company). /s