Deal would create world’s third-largest carmaker with £46bn annual sales amid competition from China
Summary
Honda, Nissan, and Mitsubishi have confirmed merger talks to form the world’s third-largest carmaker by annual sales, aiming to tackle challenges from Chinese competition and the shift to electric vehicles.
The proposed merger, through a joint holding company, seeks to combine resources as Japan’s automakers struggle with declining sales and costly EV transitions, lagging behind leaders like Toyota and Chinese rivals BYD.
Nissan’s former CEO Carlos Ghosn criticized the plan, citing overlapping operations, while executives called it a pivotal move amid unprecedented industry changes. Mitsubishi will decide on joining by January’s end.
To be fair to him, Japan’s justice system sounds truly awful! I had no idea, but just went down a rabbithole learning about it.
Then he shouldn't have set up shell companies and funneled Nissan company funds into those to buy himself expensive real estate around the world. One doesn't accidentally set up a shell company, deposit company funds into it, and then use those funds to buy expensive apartments in Paris.
I'm a big fan of Honda cars. Not much of a Nissan fan (I know lots of people swear by them, but I had a bad experience with a Nissan lemon years ago). And I've heard Mitsubishi cars are a complete joke from a reliability perspective. So this news does not fill me with hope. If they can drag the build quality up to Honda's standards then fine. But that's not usually how these things pan out.
Don't worry, when this new company eventually merges with Toyota, who already own parts of Subaru and Mazda, it will be perfectly positioned for acquisition by Stellantis.
I'm not sure what Honda gains from this other than production capacity. I suppose that depends on how closely merged the companies will be -- they may only share platforms rather than go full badge engineering.
Honda strikes me as a lazy ass company. I know a lot of people like their cars, and they do make a car as good as it was 10 years ago, but they seem behind even American companies when it comes to EVs.