‘The branding coming out of this campaign is unreal,’ one fan writes on X after the camo hat release
The Kamala Harris-Tim Walz camouflage “midwest princess” hat, seemingly inspired by singer Chappell Roan, has reached nearly $1m in sales in 24 hours.
On August 6, Vice President Harris declared the Minnesota governor as her Democratic running mate for the 2024 presidential election this November. In the official announcement video posted by Harris, an ecstatic Walz was featured, celebrating his bid as her vice president candidate from the comfort of his home. The 60-year-old politician dressed in a simple outfit: a black T-shirt, khaki bottoms, and a camouflage baseball cap.
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The $40 “Harris-Walz Camo Hat” is available on the campaign’s website. According to Teen Vogue, 3,000 hats were sold within 30 minutes of the sale going live. Since then, sales have amounted to nearly $1m, according to Teen Vogue’s report.
On the website, the hat is said to be “American made, union made” and all profits go to the Harris Victory Fund. “The most iconic political hat in America,” the description reads. And Bon Iver thinks so as well. The iconic musician was photographed wearing it on stage at a Harris-Walz campaign rally in Wisconisn on August 7.
Hell yeah. Was hoping I could snag one before dove opener so I could wear it as a "fuck you" to the racists who get invited to the hunts we're part of, but unfortunately they won't ship in time.
Just as well, I suppose, as the host might have thought twice about inviting us next year.
Honestly I wasn't going to either (because I prefer to directly donate) but when I saw that amrican/union-made label I instantly went for it. I am a sucker for American manufactured goods.
in a way it kind of sucks that we don't have the huge selection and variety of merch that GOP has. but dems just don't idolize their candidates to a fraction of a degree that trump voters do, so it's not cost effective for them to offer tons of different things. oh well
I'm really dismayed by your political system - I can't put into words how much it disturbs me. I know it's a good thing that the Harris Walz campaign is doing well, but all I hear when seeing news like this is how much money politicians are taking from "average" people to give to insanely rich advertising firms, to develop ads, and even more insanely rich media corporations, to run them. It's messed up.
It's not all ads and media. It's a little tough to get a good source on it, but somewhere between 30 and 50% seem to go to ads based on some older campaigns. The rest go to things like operations (offices, staff), consulting (political strategy, focus groups, etc) and other smaller things like travel and supplies and such.
Those later things can make a bigger difference than the ads, too. If Hillary spent better on her operations in Michigan, for instance, her team would have been more aware of her vulnerabilities. More money wouldn't have helped there, though, as her campaign was already flush with cash and was misspending it on places like Florida.
There is no need for official political merch anyway, it's not a band or a sports team. I don't mind if people or associations make and wear them, bit why does a political party need to sell stuff?
Also all of Bernie's shop is union made, obviously. At least if the camo hat becomes popular, it will be nearly invisible, unlike the glowing red cry for attention the MAGA hat is.