why do they have doors with screens telling you what's behind the door when they could just have glass
Cameras above each door to gather data.
Ads on the doors.
Because EVERY SINGLE SQUARE INCH OF EVERY SURFACE MUST MAKE PROFIT.
I would complain and stop shopping there, and encourage others to complain as well. Hell leave the doors propped open to help people see what's inside, even though it'll run up their electricity bill and spoil the contents. Aslo remember to bring in one of those window-cracker car safety things and have a go at breaking the screens if you want to be even more rebellious.
I read about this, and it's the ads. Full wall animated ads.
I also instantly predicted this obvious outcome. And hope it happens go any place that installs them. Fuck billboards invading every inch of our lives.
“We have determined that we’ll be able to fill 80% of the user’s display with advertising before inducing seizures” ~Nolan Sorrento, Ready Player One
To kill the planet faster you dummy.
So they can show ads for 2 minutes, and whats actually behind the glass for about 5 seconds.
It allows them to control the appearance and impression of the products more. A huge amount of store design is based around making the stuff appealing and thus increasing the chance you buy it.
Hence the huge pyramids of apples or the bountiful overflowing stock of vegetables. They’ll generally not even sell a half of what they end up stocking, but if they just stocked what people were likely to buy the shelves would look barren and off putting, and people may be less likely to come back there.
Even if a glass door on these fridges was perfectly functional and arguably better from the average person’s point of view, the screens give the marketing team more opportunities to spin their products. The goal of a store is not to provide you with what you want and need, but to convince you that you want and need things you don’t actually.
And then you open it to find an off-putting empty shelf with a half opened sandwich from the other side of the store...
It's also another revenue source.
Old system: Haagen-Dazs pays the store a large slotting fee to be on the shelf of the freezer that's at about chest height. Ben & Jerry's pays slightly less to be one shelf higher or lower. Store brands and bulk ice cream go on the lowest shelves or above head height.
New system: Haagen-Dazs and Ben & Jerry's buy ads to be shown on the freezer door. They aren't like TV ads, they're just static displays of the containers of ice cream they want to market, but now instead of poorly lit, possibly ice-encrusted containers of whatever ice cream is currently available, they get to promote whatever ice cream they want you to buy. They probably still also have to pay for slotting fees, though these might be lower if the door is a huge screen.
Now you don’t have to make sure everything is stocked neatly. But I think they are bullshit and will not buy from them.
I thought. If you change where the products are, or replace the products wkth different products. You can just keep it updated and change it over. But then I thought. Well, if you're replacing the products, then you've got the door open. Then it's literally no extra effort to just replace a piece of paper.
Whereas here, you'd actually have to change it from a PC, and make sure you put it all in the right place.
But if they’re not stacked neatly, you’re wasting 2x the energy after I open the door because then I have to search for it.
Better insulation; what others are saying is just what SEOs will do with it once implemented but AFAIK the main purpose is more efficient refrigeration.
[brovoice] imagine the savings from using just painted fiberboard when everyonetm has ar glasses on!
The CEO is doing a favour for one of their friends who is the CEO of the display door manufacturing company
they're not actually worth it, any potential benefits are outweighed by the cost and mainenance of the massive displays and the software needed.
If only there was some kind of transparent material we could make freezer doors out of so you could see what was in them.
To be entirely fair, the glass doors are terrible for refrigeration efficiency because the glass is far less insulated than the door with the screen is. It might actually save electricity by powering a screen that shows a picture of the product over a insulated door than just having a glass door.
This implementation looks ugly as heck of course but if there's a big enough energy efficiency gain I suppose it might be worth the trade off
Then how would you be able to hide a camera for facial recognition?
Because glass was too complicated.
Where are these, so I can never see them in person
Walgreens has them installed in 700 stores because a previous ceo signed a deal with a company that provided them.
The CEO of the company providing them? Was also a previous, different CEO of Walgreens. Sure looks like a buddy did another buddies startup a favor, likely for a kickback.
The current Walgreens CEO canceled them, and is being sued for it.
Its walgreens CEOs all the way down.
They're in the bad place
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One of my local markets (a Kroger brand) has these. They're even more unpleasant in person.
SEPHIROTH
It just works so well!
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Plot twist: that's not paper
This is 100% what those new transparent OLEDs will be used for.
If only there was some technology that would let us see through glass
The good news is one they're replaced if you can score a working unit for little to free it'll make a awesome TTRPG table.
Any store installing that crap (it fortunately hasn't arrived in my country yet) will lose me as a customer. I know it won't hurt them, but I'm not dealing with shit like that.
