Today I Learned @lemmy.world useless_modern_god @aussie.zone 11mo ago

TIL the WORLDS UGLIEST COLOUR has a name : PANTONE 448c

Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

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Looks like my university's primary color

Edit: holy shit it is close. I looked up the RGB values, Pantone 448c is (74, 65, 42) and my university's color is (73, 47, 36)
- Is it the university of adelaide?
informally dubbed the "ugliest colour in the world"

"informally" is doing some heavy lifting, the topic is as subjective and disputable as it gets
- Yes it’s a real grey area
  
  It looks a little green to me.
Not an ugly colour imo.
- But it doesn't hurt to trademark it, just in case.
- It's pretty close to "unhealthy diarrhoea" colour. Hard to come with something uglier.
- Lots of people buying cars in these kinda colours now with a matt finish. Looks really modern
  
  In fact McDonald's is this kind of green now too isn't it?
Its not even that bad. Tbh I think a pack being hot pink would be far worse.
- Yeah, imagine all those alpha men who think colors make people gay going around with a bright pink pack of cigarettes.
  
  Though I'm afraid it would make it more attractive to kids.
  
  the point is to make smoking less attractive to kids to stop them from starting, current addicts aren't really the target audiance
  
  Well I think the horrific teeth will dissuade them lol.
  
  Other upside to hot pink is its very visible. If teenagers had them, teachers or police will spot it easier.
- Pink is fun and light-hearted. And I don't think many smokers would have an issue with it if all the packs were the same color, because it wouldn't look like they chose the "girly color".
I must be weird, I kind of like that color.
- I love it
Is that what a pack of cigarettes looks like over there? Yeesh!
- If you think the pack is shocking, do not look at the price.
  
  $50 for a pack of 25, talk about exploiting free choice
- Same in the UK. They all look like that and have done for years now
  
  My mate usually asks for a pack without the dead kid on it
  
  They put a picture of a dead kid on a pack of cigarettes? Why? Cigarettes kill you very slowly, long after childhood. Just for the ugliness? That seems a step too far if it's completely unrelated to the risks of smoking.
- Haha yes that’s what they look like in many countries
Reminds me of how the government forced the tobacco companies to redesign snus containers to be as ugly as possible. Turned out designers loved them

https://www.vg.no/nyheter/innenriks/i/ddB3zq/designekspertene-elsker-de-stygge-snusboksene-ser-ingenting-avskrekkende
- Ooh what is that? I like the font on those.
  
  Boxes of snus. Snus is a kind of smokeless tobacco, used by putting under your lip.
Noctura fanatics are seething
Man, in the late 70s / 80s, this color (or very similar) was everywhere. Everything was some shade of brown.
- Paint the town brown
  
  Sail brown bay to Chocolate Town!

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