Been to Wacken recently and a friend and I were discussing what could be seen as the biggest name in metal currently.
Since we're "old", we could only come up with yesteryears titans.
Are there any more recent names that currently dominate the industry? Get played on day to day radio like our childhood bands did?
The answer is Metallica and anyone who claims otherwise is failing to see the forest for the trees. A lot of the bands people are listing in this thread are virtually unheard of outside of metal fans, and while I'm sure most here would agree they are better or that you would be more excited to see them than something more mainstream - Everyone knows Metallica.
In terms of bands that people outside of the community might also know - Slipknot, Metallica, Iron Maiden, AC/DC, Black Sabbath, maybe Judas Priest are the only names I can think of that have entered mainstream consciousness. By which I mean that people know the names and that they're metal bands even if they've never listened to metal/rock in their lives.
I think everyone else is only 'big' internally to the community. So we know that (for example) Amon Amarth are a big name that could headline a festival but anyone who's not into metal wouldn't have a scooby who they even were.
In that sense, what would be the biggest current headliner you can think of? Something every festival goer would lose their mind over on the line up.
I think what im also looking for/wondering about is what the younger generations are getting into the genre over. Like for me that was the numetal wave with SOAD, Linkin Park.. Still huge names and shaped a generation imo.
All those names I mentioned can still draw a massive crowd. Trouble is, they know it and set ticket prices accordingly. I also personally am not a fan of seeing bands in stadium sized arenas. If a venue is so big they need to erect huge TV screens you've kind of missed the point of seeing a live act IMO.
A lot of younger people (younger than me anyway, which is most people these days) seem to be getting into metal via deathcore. I know deathcore is not popular amongst metalheads but I don't really mind it. Its not exactly my thing but its OK. I see younger people going to see bands like Lorna Shore, Spiritbox, Slaughter to Prevail etc. There also seems to be a lot of post-black bands getting bigger here in the UK - Hundred Year Old Man, Ba'al, Hidden Mothers are all on the verge of something.
Gojira is riding pretty high right now after their amazing show at the Olympics, but that's probably only a temporary bump to their popularity. I'd say Ghost is probably the biggest name in mainstream metal right now.
They're definitely a bit heavier on the rock side, but they lean toward metal with a lot of songs. More so with their earlier albums, but I feel like most people still refer to them as a metal band.
I just checked the spotify listener count for some of the more popular bands. Looks like metallica still has about 27 million monthly listeners, so I would say they still dominate the industry, even if you could consider them being one of "yesterdays titans".
Newer ones might be Papa Roach (1993) with 13m listeners, or FFDP (2005) with 7m listeners.
So all in all i would say that the older bands do still have quite a lot of influence and listeners. Maybe metal is a difficult genre for newcomers?
Fun to see Papa Roach (and gojira further up) brought up, as they were the two first bands to be announced for next wacken... Aaand a lot of my camp mates went "meh" and "who?"
I was also contemplating Dragon Force. Feels more niche, but almost anyone with some inclination for rock music has peobably heard through the fire and flames at some point.
Adore Mastodon, but yeah feels more "niche". Couple of years ago I saw them in a tiny, seedy venue - great show but I'd be surprised to see them as a main headliner for example.