1y ago

Google Search’s “udm=14” trick lets you kill AI search for good | Ars Technica

Google Search’s “udm=14” trick lets you kill AI search for good

Tack "&udm=14" on to the end of a normal search, and you'll be booted into the clean 10 blue links interface. While Google might not let you set this as a default, if you have a way to automatically edit the Google search URL, you can create your own defaults.

76 comments

It's easier to just use duckduckgo
- With the Microsoft AI.
  
  DDG only uses the web indexing from bing. There's no AI on DDG, and the search result is created by themselves, without MS tracking or fingerprinting.
"kill ai search for good"
Yeah, ok. It's a feature and Google will kill it eventually.
- I never get these things where people are like "ah ha, we outsmarted the company by using an undocumented* feature they provide!" But like, they control the feature and they know it exists, you're not getting away with something.
  or sometimes even documented
  
  I tricked target into lowering prices by using this coupon they had on their website! Mwhahaha.
  Google will just use this as a way to flag their tech savvy and anti-ai users. It's just another data point.
Show google who’s boss by still using the product.
This won't last long. It's too public now. Google will find a way to kill it and force their AI on you as much as possible.
- Google's too smart for that. They know there's a big backlash against AI in the tech savvy crowd and that it's bleeding users to competitors. So they offer this escape valve that they know the techies will easily find and use, but which 99% of the population will never even look for. This way they can still push AI on almost everyone while at the same time retain as many disgruntled techies as they can.
  
  Google kills its golden goose search engine and is thought here up be too smart to disable a workaround... I'm doubtful.
  
  You're giving them a lot more credit than is probably warranted. They've killed off so many popular things and workarounds that really cost them nothing to leave available for the tech savvy they've very much shut down to force people to use the systems they want to push.
  googie hasn't been tech savvy friendly for a while now
- Why should they? The Web-Filter is a function that Google implemented themselves. It's not a secret trick or something.
- lol it's just what happens when you click More -> Web which is something they just introduced like a week or two ago. I'm all for hating on tech giants, but comments like this go beyond cynicism/jadedness and go right to conspiracyville.
A small proxy site was written to do this for you: https://udm14.com/
- Can also just add a custom search engine to Firefox with the search URL string:
  https://www.google.com/search?udm=14&q=%s
  No need to go through a completely separate site.
  
  And this way you'll be sure the intermediate site isn't also scraping your data.
  
  I'm not a programmer. Can I add this to the url string I already have as my default custome search?
  Example:
  https://www.google.com/search?q=%s&udm=14&q=%s
  Or is this the same thing as yours: https://www.google.com/search?q=%s&udm=14
Too bad even without it, Google search has gone to shit.
DuckDuckGo is the future
- The idea of it is, but DDG isn't. I used it for a couple of years but rarely felt it was good enough, I kept having to go back to Google or even Bing or Yandex to get the results I needed. One of my major gripes was it not showing the dates on results, so I never knew if the information was up to date without clicking through to every result and checking it there. Then I kept seeing pretty bad news about it, the company doing stuff people, including me, didn't appreciate.
  I know some will hate on me for this, but I've now used Kagi for about a year and it's by far the best I've ever used. If or when that goes bad I'll find something else, but right now nothing comes close to giving me both the right results and also giving me control over everything. Of course, there are negatives but that's the case with everything else too. None of the "bad" news about it has turned out to be even close to as bad as first reported, and the rest is just people hating on it because others say they like it.
  
  Its better than google these days. The results are more relevant and relatively unpolluted with AI shit results than google.
  I'll use Kagi when my searches aren't associated with my payment info and presumably other fingerprinting.
  
  How much are you using search, and for what that DDG results aren't enough for you?
  
  Oh look, more Kagi shilling.
- Duckduckgo suffers a lot of the same problems as google and other search engines. It's just not getting progressively worse as fast as google. It's still been getting worse and worse as time has gone on. I really dislike people who just point to another search engine like it's the end all be all and don't or won't acknowledge that each one has problems and a lot of the problems overlap significantly. None of that fixes the problem or makes any of these companies backtrack on their terrible implementation of anti-user/anti-consumer policies.
  
  For me it's worse than Google. About half the time I have to run the search again in Google because none of the DDG links are relevant to my query.
  
  Duckduckgo suffers a lot of the same problems as google
  Like what?
  I really dislike people who just point to another search engine like it’s the end all be all
  There are other alternatives as well.
People sill use Google search?
- Yes.
  This is like coming into a thread about Windows and doing the i uSe aRcH bY thE wAy thing
  I don't use Google but your comment is childish
  
  It’s perfectly fine to be surprised that people use things. Facebook is still here, I’m surprised. Heck, until the news that ICQ was shutting down, I thought it had been dead for decades.
  What’s really tiresome is comments like yours
- People still use [most popular product/service in its industry]?
  
  People still drive cars? 🙄
- Probably the same people who still happily use Facebook and buy a $1500 laptop so they "run" huge programs like ancestry.com and Gmail.
wait, is the AI thing automatically enabled in the US?
- @Thekingoflorda @gedaliyah seems to be, yeah
  
  Hmm, not for me for some reason.
  Edit: looks like it depends on the search.
  I dunno, I don't use Google almost ever.
  
  now that's just stupid.
- Must be logged in, in my experience.
  Saw it appear on a first search from a logged in US Google account, then disappeared on a second search* - but allowed itself to be re-enabled from Labs.
  *granted, I was testing the pizza glue search
  
  Crazy. Normally it's annoying that tech companies limit some features to US only, this time I'm all for it.
"For good."
Until Google finds a workaround.
- They don't need to "find" a workaround. They put this there. This isn't some sorta "hack", it's literally a feature Google built into the page. This feature will exist for exactly as long as Google wants it to.
  
  The problem is that they absolutely love to kill things. It's a matter of when, not if, they're gonna kill this within the next maybe year or so. I can't see them keeping this long after all the AI backlash has quelled.
This is the best summary I could come up with:
If you're tired of Google's AI Overview extracting all value from the web while also telling people to eat glue or run with scissors, you can turn it off—sort of.
It's actually pretty nice, showing only the traditional 10 blue links, giving you a clean (well, other than the ads), uncluttered results page that looks like it's from 2011.
Most of these only mean something to Google's internal tracking system, but that "&udm=14" line is the one that will put you in a web search.
If you don't want it to be the default, shortcut/alias will let you selectively launch this search from the address bar by starting your query with the shortcut text.
Omitting "gw" will still launch Google's AI idiot box, which will probably tell you that rocks are delicious.
So, while this Band-Aid solution is interesting, things are getting so bad that the real recommendation is probably to switch to something other than Google at this point.
The original article contains 888 words, the summary contains 160 words. Saved 82%. I'm a bot and I'm open source!
I can’t help but be curious, does udm=13 or udm=15 do anything?
- Don't try it! You'll regret it.
If this is anything like the flag to bring back the old Chrome downloads bar (I miss you), then enjoy it while you can.
You can still have a laugh with the new page, like that extreme confidence highlighting the wrong answers.
- Disinfotainment at its best.
Truthfully, the way I cut out most of the noise everywhere is to search using duckduckgo lite on Librewolf/Mull browsers. That with ublock origin (and block cookie banners), noscript, and redirection extensions to nojs alternatives like libreddit, scribe, invidious, along with putting various bypass paywall scripts into ublock's filter list. It all just adds up to an overall better experience with fast, to the point results.
It works. In Vivaldi just add the parameter at the end of the search URL in the search settings configuration.
if you have a way to automatically edit the Google search URL, you can create your own defaults.
Firefox let's you add arbitrary search URLs to its list of search engines.

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