These match books have card matches so they are difficult to strike like a wooden match. The card match is drawn through between the cover of the matchbook and the striking surface. So the ad on the front of the packet is a word play on the igniting mechanism. Larson's joke here seems to be that Michaelangelo Da Vinci , one of history's most famous artists, was inspired to become an artist by one of these everyday matchbook puns.
We used to have a neighborhood Jay that would mimic cats by meowing at them. Freaked me out the first time I heard it. They later lost all of their head feathers. Such a crazy bird.
It's not easy being old.jpeg