Columbia Sportswear sues Columbia University for trademark infringement
Columbia Sportswear sues Columbia University for trademark infringement
www.theguardian.com
Columbia Sportswear sues Columbia University for trademark infringement
18 comments
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...why did Columbia University sign an agreement with Columbia Sportswear limiting themselves like this? The university was over 180 years old before the sportswear company was even founded
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Because of how trademarks work.
180 years ago Columbia University was not in the sportswear business.
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Columbia Sportswear was established in 1938, when Columbia University was over 180 years old. It wasn't established 180 years ago. In 1938 college sports had been around for decades already. "Because of how trademarks work" isn't a satisfactory answer to my question
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Did they not sell athletic gear before 1938?
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In another time I would have stuck up for Columbia University here.
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No one wants to be associated with Columbia University anymore
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God who do you root for in this the evil Corporation or the evil University that supports fascism?
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Celebrity deathmatch needs to come back. The latent anger in the country and number of people who have unfairly escaped evolutionary norms are about 1 step away from The Purge. Clay would be preferable.
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It actually sounds like the university’s recent brown-nosing to our Dear Leader has peeved enough people at the sportswear company that they are going to start hitting that shitty university over the head with legal things.
Never thought I’d see the day where I genuinely sided with a corporation against a university, but here we are.
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Nobody asking the country or US district of?
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Country is Colombia, so they’re safe.
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Still named after the same asshat italian "explorer."
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They can always go back to their former name: King’s College.
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The university knew what it was doing… it deserves to lose this one.
18 comments
The title sounds ridiculous, but the details make sense. It's not just the name, but the name combined with a product, and the university didn't hold up to the agreement to make theirs unique enough. Imagine if the university started producing music albums and putting their name on it, I think Columbia Records (Sony) would be like, hold up...