A study found that most of the posts on LinkedIn are written by generative AI. Is anyone surprised?
Like everywhere else on the internet, LinkedIn is awash in AI-generated content. It’s a perfect fit. As first reported by Wired, a new study has found that more than half of the posts on LinkedIn were constructed using some form of generative AI. Anyone who has spent any amount of time on LinkedIn won’t be shocked.
Wired had exclusive access to a study performed by AI detection startup Originality AI. According to the publication, Originality scanned 8,795 public English LinkedIn posts that are more than 100 words long and published from January 2018 to October 2024. Of those, 54 percent were likely AI-generated. According to the study, there was a huge spike in 2023 when OpenAI released ChatGPT but it’s leveled off.
LinkedIn is a social media site aimed at helping people get a job and build a professional network. Interactions on the site have long felt like an unnecessary corporate meeting or sterile job interview. The site has been steeped in corporate culture and stilted corporate speech—that kind of dittoing aggressively bland talk that’s drained of all color and joy. It’s the kind of writing LLMs are perfect at replicating.
If you own a company, its a good marketing place. But, yeah, best advice for any social media tied to your identity is to only use it for publishing professional content. Don't use it to consume lol
exactly! "I was energized to meet with the team in X and discuss our sales figures" or "congrats, company Y, for disrupting the market of foot creams" is the best use of AI.
I'm not sure how you would even be able to tell if that type of content is AI-generated or just plain old copy-pasted from one of a thousand similar posts
“A last resort might be to ask the person to go somewhere that offers solitude at your event and have them argue with generative AI,” he says. “Have the person engage in their heated argument with AI. They can do this until the cows come home. It might allow them to vent their anger. The AI can take it, don’t worry about that.
im on facebook and linkedin for the same reasons. linkedin is basically me linking to people I have actually done bussiness with. I can't believe people who pollute their connections with folks they don't know or are not business related. facebook is less curated but still about just a means of alternate communication. linkedin then to has my resume for headhunters mostly.
I would love to dump it when I retire but I will need to wait some years. Like 10. so that younger folks I have worked with can still use me as a reference. of course who am I kidding. I will be working till im dead or to incompetent to help on linkedin.
Something to spew vapid ambiguous but generally positive bullshit, I guess they found the right place, both the bots and the corporate robots found a home.
what percentage of short-form video is AI now? I feel like all of the youtube short videos I get suggested are either AI or short clips of full videos.