Ubisoft has said the recently released Skull and Bones has achieved “record player engagement” since launch, although it has yet to announce how many copies it’s sold or how many players it has.
Ubisoft has said the recently released Skull and Bones has achieved “record player engagement” since launch, although it has yet to announce how many copies it’s sold or how many players it has.
The different school in 8 months after Skull and Bones launch:
Our curriculum isn't doing well. This is not the curriculum we wanted to deliver. Players expect better, yada yada yada, you know the usual school's apology stuff. We need to lay off 100% of teachers so as to realign, synergize, refocus, retool, and remoney our money-making money curriculum disguised as a "game". We will do better. We hear you loud and clear (kind of), and we probably learned a lesson of some kind.
User accidentally opens Uplay when trying to double-click Steam
A store banner ad shows 'Skull and Bones'
User immediately frowns in disgust and tries to spam the X button to quit Uplay
Uplay privacy-invading telemetry captures an image of the user frowning via the webcam, and tracks the movement of the mouse cursor moving across the banner ad of 'Skull and Bones'
Uplay closes, telemetry is uploaded to Ubisoft's servers
Didn't the latest shitty Call of Duty try basically this exact tactic? They cited some sort of record high in player engagement with the campaign, because if you torture statistics hard enough you can make them say anything.
I'm assuming the vagueness of the phrase "record player engagement" means it has a lot more to do with engagement with whatever microtransaction they have going than engagement with the game itself.
The game had an 8-hour free trial. That would drive the "engagement" they're talking about, and I'm guessing it's the only positive news they have. If the game was selling well or had significant daily active users, they'd be talking about that instead.
"I mean, the three people still playing it are reeeealy playing it, you know? They engaged in our game like no other! Record player engagement everybody!"