Effective immediately, the regulation empowers the FCC to fine companies that use AI voices in their calls or block the service providers that carry them.
CAN-SPAM is effective for legitimate businesses with something to lose. Several times I've ended up on a list with an unsubscribe link that doesn't work (looking at you, Walgreens). I contact their support, and if they don't do anything I send them an email demanding they remove me and cc'ing the federal trade commission and my states attorney general. Hasn't failed yet.
Because there are legitimate reasons for some robo calls. Appointment reminders and confirmations, school weather closure announcements, two-factor login verification, etc.
It would be a good trade. Lose the few semi-useful legitimate ones to get rid of the overwhelming majority which are malicious scammers and conservative dickbags.
But deceiving people for money is fine? Why this one stipulation? Should just be outright illegal to use deep fake anything to deceive for personal gain, profit, or to hurt others.
Unfortunately, the FCC probably doesn't have the power to do much more than fine them. It would probably take congress to pass a bill to have jail time or something.
I'm purely guessing though
Reading the article, it sounds like the FCC has enforced similar stuff before. And at up to a $23,000 fine it could add up quickly. And the precedent of previous large fines makes me think this might actually have some teeth.
Oooh that mighty governmental watchdog the FCC?! Oh man, that’s some serious stuff. The only group more deadly serious than the FCC is the FEC. Now those guys you can’t even look at sideways before they take you down.
"This infringes on advertisers constitutional right to deceive the public for personal gain based on our historical tradition of fucking the average american"-US Supreme Court Conservatives.