For those unsure. Often the difference is the displayed confidence. If you're showing embarrassment or are unsure, it quickly becomes creepy. If you own it with confidence, then it projects "screw the norms, I'm good enough to ignore them", which is attractive to a lot of women.
The confidence doesn't have to be real either. The difference between fake and real is entirely in your own head. No-one can tell, unless you let them.