Disney Lost 1.7 million Paid Subscribers in the Week After Suspending Jimmy Kimmel
How Many Streaming Subscribers Did Disney Lose After Suspending Kimmel?
Good. Just keep pressing the cancel button people. https://help.disneyplus.com/en-GB/article/disneyplus-en-nl-cancel
I really hope many people never came back. Aside from the politics, US streaming services keep enshittifying for years now. Piracy provides a much better experience and is way more reliable long term.
“Hey guys! Guess what?! We brought back Kimmel!”
Oh that’s great news! It means we’ll be able to…
“So now we’re raising the prices!”
Oh you can fuck right off….
I thought this was a useful part of the article:
Kabas reports that 1.7 million was 436% above a subscriber loss that’s typical for the same period
They're not ALL because of the Kimmel fiasco. The article clarifies that the "1.7 million was 436% above a subscriber loss that’s typical for the same period."
Still, excellent proof that boycotting works, and that if we can appeal to corporate greed, we can force them to do the right thing.
So they usually churn ~320K; so ~1.4m cancellations can be attributed to the Jimmy Kimmel fiasco.
Technically more as I was just thinking of subscribing so I could watch Buffy the Vampire Slayer on Hulu. Now I own it on DVD after buying a new DVD player after years of not having one. It's been awesome! I can't believe I forgot the magic of DVD and all my friends and family have been happy to let me borrow their old content as nobody watches their DVDs anymore.
Check your library for DVDs too!
Does it have all the cool bonus features and behind the scenes stuff that has become a relic of the past?
If you're computer savvy, look into Plex or jellyfin to create your own streaming service.
I wanted to share this with others, but I can't seem to find any other sources and i've no idea who Marisa Kabas is. It will be pretty incredible if this is true. 🤞🏽
She is a legit journalist. I don’t know her personally but we have a mutual friend who tells me about her all the time. As far as I can tell from reading what she writes, she really knows her stuff.
I know her personally and while I have no opinions on her journalistic ability I hired her to watch my dog, which she ate, and then believing her that the dog just ran away which it was prone to do, hired her to watch my cat, which she ate, and then, heeding her well spun sob story about needing money and not wanting to ruin our friendship hired her to watch my pet bird, which she ate, but unbeknownst to her I'd installed hidden cameras at that point.
I'm sure she's a fine journalist but do not hire her to pet sit. She will eat your beloved pets.
That's like $15,000,000 a month.
Close to $18M/mo which is almost a quarter of a billion per year. That’s enough to get anyone’s attention.
DON'T RESUBSCRIBE!
GOOD!
But I want MORE.
Does this mean I have a shot at having a less crowded Disneyland experience now?
what? Just avoid Disneyland all together!
Universal Studios is way better anyways.
I don't even know who he is. I'd just forgotten I still had the subscription going and this story reminded me.
Will their price increases cover that though?
I think a lot of subscribers are synced to the Nov launch a few years ago. Will be interesting to see how many resubscribe before their cancelled subscription actually expires then.
It's possible they're counted in this, if it's based on billing status.
You love to see it
The first time I've ever seen a boycott work, congrats all. For reference remember the cheapest plan is $11 a month, so that was roughly $18.6 million / month lost in revenue they were looking at. Even for a huge company, almost 20mil drop in monthly revenue is going to hit them hard.
not to mention whatever they were losing in ad revenue per episode.
If you ask me there's still work to be done.
Don't forget that Iger and the executives that made this decision to capitulate are still in their jobs.
Both things can be correct.
Also, from Disney's POV the fixed costs for movies/shows are huge and the incremental cost for subscribers is very low. The lost subscribers come right from profit.
Except that they immediately bumped their subscription prices that week by $2/mo. So they'll recover what they've lost on the backs of the subscribers who didn't take a stand. Nothing more American than that.
Kind of have to define "work" though. When it comes down to it, I don't know if it changes much in any progressive sense. But I guess a win is a win and maybe the line to toe is shifted or solidified for Disney.
it's a win, take the wins when we can because it's going to feel few and far between. The majority of the country stood up and said this is a line we refuse to cross, and we're willing to show you with our wallets. I think that's a massive thing. This is going to be in any exec's head next time a choice like this comes up.
Starbucks has closed over 150 stores down after they got boycotted for the past year or two.
Target has been absolutely plummeting also due to boycotts of young adults.
Boycotts work great as long as there are enough people doing it. If a company loses customers on the scale of millions of people or high percentages of consumer base, it will impact them.
Everything I've seen about Starbucks has been them closing unioned stores, I suspect this isn't the win you're thinking it is.
Target is still a good example... And frankly I can't come up with many more than just that, either. 😢
Didn't Kimmel get back on air and sorta half-ass apologize? The whole thing reminded me of the bullshit where Jerry Jones made a show of taking a knee with his players while the anthem was NOT playing.
Did the boycott work, or did they do something that made it look like it?
The right wanted him to grovel in pain. He did not. The left wanted him to flip off the network and say kirk got what he deserved. He did not.
He reiterated his prior message that he felt empathy for the family.
He noted that what he said wasn't at all what they claimed before they threw a tantrum and tried to cancel him.
And he called out the assholes who overstepped to make this all happen.
It was balanced. I don't think either side got what they wanted.
You should actually watch Kimmel's return monologue instead of downplaying the success of the boycott.