What's your thoughts on this?

This is part of a larger UK campaign to make people feel bad about energy usage while Starmer is filling increasingly large amounts of UK infrastructure with AI stuff that requires 100x the amount of power.

Only 100x?

I agree with you. Most energy comes from renewables these days, and your wi-fi usage is a negligible amount in the scale of things. How about going after corporate energy waste like AI instead?

AI is negligible compared to Coal & private jets etc. Or just gross spending by billionaires
- It currently is negligible. Depending on how long this hype train lasts it may stop being negligible. Coal is on the decline. Private jets and careless billionaires are growing problems, but not as fast as ai. All need handling one way or another.
- Weird take...

And yet somehow bombs seem to grow on trees in the US and UK for dropping on innocent children by the IDF in Gaza.

This ad was a waste of the energy it took to print.

If the internet is demonised with enough propaganda about it being full of porn and bad for the environment, while steadily becoming more and more difficult to access, then the British public will stop knowing about the atrocities Kid Starver is spending their tax money on.
Protesting anything the government disaproves of is a criminal offense and journalists have already been imprisoned over reporting too accurately on the Palestinian genocide.
I get the feeling the internet sanctions and propaganda will just keep coming now till the government can control the narrative and we will always have been at war with East Asia.

Individualistic solutions to systemic problems have zero chance of working.

they 100% work.
that's why they do it.
they make sure to shift the blame, to make sure the system remains unchanged and people who are profiting from what is basically omniside keep profiting from killing the planet and everyone in it.
- They don't work though, they just convince people it does.

The light that powers that sign likely uses more power than is going to be saved by people turning their screens off because of it

- one viral AI avatar or “Barbie Box” image can consume enough energy to fully charge an electric car several times.
  A Model 3 battery is 200,000-300,000 kiloJoules.
  Absolute worst case for an image, even taking very extreme estimates and amortizing out all the training, is like 30 kJ. Maybe 70 kJ for a slop video that takes under a minute to render, which is on the order of browsing Lemmy on a laptop for a bit. For reference, a local generation with FLUX dev on my 3090 is 2 kJ per image, and that's relatively inefficient.
  I'm just saying, that is a bad comparison, as EVs take an absolute truckload of electricity to run.
- AI slop is a different topic.
- I don't think anybody turns their phones on thinking "I wonder what halfbaked AI generated video i can watch now?"
oh fuck off with that logic, a message needs a platform to be heard. Yelling at the top of your lungs about the axe-murderer isnt going to get you anywhere if you're in his basement with the bodies. Get on his roof and yell
- They could always use a poster...
- This isn't a worthwhile message.

Is that advert backlit ALL DAY?

~~Think. Think again.~~ Think about industrial energy use and lack of government enforcing landlords to install insulation and solar

Eh, I can give a pass to this because even if it wasn't this ad, another one would be in its place burning the same amount of energy.
- If this university hadnt bought this meaningless advert it would have a tiny reduction in the demand for advertising potentially leading to less always lit billboards being made. So no, they dont get a pass for it.
- Wouldn't it still be more useful to display an ad criticizing this kind of 24/7 lit ad?

If you wanted my screen time to be more efficient, please explain all these JS and CSS frameworks you are requiring me to load.

Why not use AI as a example

What if its local ai?
- Local AI probably uses more CO2 per prompt than datacenter, unless you're running off your own solar panels or something
- I am talking about Non Local ai here

Updated version of the "turn the water off while you're brushing your teeth" ads in the 80s/90s. If you can afford ad spend, you're a bigger problem than the people targeted by it.

Data centers use massive amounts of power. Reducing that power consumption would be a net positive on the environment.

That said, looking at the site, I can't see anything that suggests they've done any research into that. Instead they seem to be promoting their research into keeping kids safe online, with the only mention of the OSA being a short description in their recent June report with no comment about anything to do with it's obvious shortcomings.

The climate after i send electromagnetic waves at 2.4 GHz frequency:

AI dataceter water cooling doesn't grow on trees.

Your showers are hurting the profits.

https://en.wikipedia.org/wiki/Drax_Group

The uk government keeps giving them renewable energy subsidies because trees can regrow but ignore the fact that they cut down trees the other side of the world to burn them here. It releases all the carbon stored in the trees into the atmosphere and then they capture a small percentage of it back and pretend to be the good guys.

If my goal was to try and damage the organization of groups looking to drive environmental initiatives, this is what I'd do. One of the things, anyways.

It’s cheaper and easier to make people feel bad than it is to take reasonable steps to actually solve our environmental problems. Plus, this option lets you be smug and judgmental.

Honestly the biggest thing I think you could do (other than dying) is quitting animal consumption, but 90% of people can’t be bothered to make that simple change and would rather drivel on and on in endless debates about their sudden “health problems” and cultural norms that conveniently don’t allow for them to stop.

Not everyone can live fully vegan. Just look at Alex O'connor's vegan journey.
But a lot of people can try, and everyone can cut out beef if they want, which would already be a big win
- Just look at Alex O'connor's vegan journey.
  Can you summarise? Ngl, I'm skeptical tho.
the biggest thing I think you could do (other than dying) is quitting animal consumption,
I doubt it

Ah the UEL, where you can do useful studies that don't require screen time:

MSc Artificial Intelligence
MSc Artificial Intelligence (with placement year)
MSc Big Data Technologies
MSc Big Data Technologies (with industrial placement)
MSc Blockchain and Financial Technologies
MSc Blockchain and Financial Technologies (with industrial placement)
MSc Cloud Computing
MSc Cloud Computing (with industrial placement)
MSc Computer Science
MSc Computer Science (with industrial placement)
MSc Computing
MSc Computing (with industrial placement)

Or Business and Finance where you can learn how to make people consume and buy mooooore!

My thoughts are that this makes no sense at all.

I think they want to subtly train the masses to use less electricity because the new AI schemes need all of that extra power just to exist.

Did one of their worst students in graphic design make this?

It's fucking awful.

Why is "on trees" circled?

Why is the first "think" crossed out.

Why would I think again when they dismissed my first attempt?

What is the significance of the paper in the centre being torn?

Is WiFi the issue?

Is screen time the issue?

What if I use WiFi without my screen?

What if I put my phone in aeroplane mode?

Do they want us reading newspapers or some shit?

Isn't cutting down trees also kinda shit for the environment?

The first think is crossed out because you're not supposed to think. You're supposed to feel... feel bad about using your phone. It's like it's designed to turn any opinion against any other opinion.

YouTube & TikTok use far more resources than AI

Sounds like it wants me to not care about trees because what did they ever do for us?

Edit: /s

Fruits? Wood? Oxygen? Soil Fixation? Spices? Truffles? Shade?
Ok, but besides fruits, wood, oxygen, soil fixation, spice truffles and shade, what have the trees ever done for us?
- Maple syrup.
  Damn, where's the pancake mix