Crunchyroll will always make me laugh when mentioned. Like a piracy website becomes legit, then corporate, and now it shit itself to death, what a life cycle!
Don't forget they also spun up their own 'production studio', and... it mostly produced basically the anime equivalent of lolcows in terms of their general reception and percieved quality, always overbudget and/or massively missing deadlines, never renewed for another season.
Just when dubs were getting to a point of not being too bad. Subtitles, especially CC have felt especially bad recently. I would rather wait an extra week or two for good sub or dub then have it done poorly or flat out butcherd with A.I..
Honestly that's because speeding up localizations by having the first pass be machine-made is not something that waited for GenAI to happen. It's been going on for a while using good old machine translators.
Now, Google Translate and similar tools have been reliant on machine learning for ages, people just weren't freaking out about it because "AI" hadn't gone viral. It's been weird to watch this sort of thing play out.
FWIW, if they are using the same loc workflow and genAI works better than good old machine translations for a first pass go ahead and do GenAI. From what I've seen casually it's not necessarily faster or more reliable, but I'm not working on loc professionally. Maybe that's what he means when he talks about using it in "backend processes"?
Yet another fucking cringe name to add to the modern corpo lexicon
Bytedance
Tencent
Xpeng
Crunchyroll
I don't even know that much about any of these companies or their practices but i just really dislike their names. I genuinely cringe when i read those words, lol