Bull elk, you see, like to douse themselves in urine to attract the females. The urine soaks into their hair and gives them a distinct smell which attracts cows
Regular white tail routinely pee on their back legs so they can scent mark. This is just the alpha/Chad whatever the kids are calling it nowadays move.
I read an article recently about how Yellowstone rangers are pretty good at dealing with traffic jams like this, because they happen so often in areas where there are bears