Ford Chairman & CEO Jim Farley Wakes After Decade-long Nap, Shocked By China's EVs - CleanTechnica
Ford CEO Jim Farley Wakes After Decade-Long Nap, Shocked By China's EVs - CleanTechnica
cross-posted from: https://lemm.ee/post/42676060
Oh my that damage control speech from Ford the article was forced to include does not work in the direction they hope it does.
There is actual fear to be perceived as Incompetent in there.
The reporters did very little to sugarcoat that they got told to edit it. Basically a copyPaste of fords demands of what needed to be talked about
It was a quote from them....
What's this thing where when you need to italicize something that is already italicized, you change it to a sans-serif font? Looks bad
Oh so that is why my eyes burn, i thought it was purely the content.
An assessment of the global electric vehicle market and Ford merited one lukewarm, brief sentence. At the time, Farley was the Executive Vice President and President of Global Markets. If that sounds like a job that would require paying close attention to China’s reality and increasing competitiveness, it is. If that sounds like a job that should understand disruptive innovation’s death knell for firms like Ford, it is. If that sounds like a job that should have been creating strategy to deal with the reality of China’s emerging electric vehicle juggernaut, it is.
Auto industry mismanagement is redundant.
It was crazy visiting China last year. The EVs that everyday people are driving feel so polished and futuristic in many ways.
I did also and was astounded. More EV brands and retail stores for them than for mobile phones and gadgets in the malls. I counted 14 brands in one mall. Like EVs are a fashion accessory. And I saw car designs for sale and on the steet that looked like what we usually see only as early concept art. not high tier of market either. It is an ultra-competitive race to the bottom , There must be several new factories and brands opening every week, and maybe the same or more shutting down. some of the bells and whistles being thrown in are pretty funny. Little robotic characters ala alexa for your car that sits on the dash with led face responding and moving to commands. half side doors being an LED screen for some reason (mainly to atrract potential buyers in the malls I thought) . The european, tesla and other US evs alongside were very very plain. Whether all of this is a good thing is another matter.
Honestly our sad EV offerings deserve to be disrupted
Lol, the corrections... "We didn't sleep, we sold 5 cars!"
They are still sleeping. The petrol corruption runs so deep, it will the downfall of the western industry.
He was not alone in his sleep. Volkswagen and Mercedes have been sleeping about as deep and long.
Mercedes has just increased the speed limit for their level 3 self driving system to 95km/h, which means you can legally read a book or watch a movie while the car drives on the Autobahn.
Wish we still had Chris Farley around instead of his dumbass brother…seriously this is Chris Farley’s brother.
Looked it up, wiki says cousin.
Oh shit, good call. It’s been awhile since I heard about Jim here and I guess since they have a bit of a shared resemblance my brain just decided they were bros.
China makes everything better & cheaper, not just cars.
That's not how you spell "Xinjang camps" ...
America has more prisoners than China: https://en.wikipedia.org/wiki/List_of_countries_by_incarceration_rate
You mean cheaper and worse, there are little to no regulations and if there are any, inspectors are paid off as China is corrupt AF. and the cheaper part is because the general factory workers are kept extremity poor to uphold the cheap labor, next to the Uyghurs in concentration camps who are forced to work for free. There are no rights or regulations for factory workers, so no protective clothing or gear, no safe work environment, while working with extremity toxic materials as those are cheaper then the safer alternatives. Working 12 to 16 hours per day, as young as 8 years old, 6 to 7 days a week, no sick days, no holidays. There is no quality control. There is media control, so every online post of a spontaneously combusted EV, which are maaaaany, is removed.
So you confuse quality with quantity. Yeah, it's cheaper. But at what cost. Not just the lives of the Chinese workers, those toxins are also in the products we use.
I think you got something mixed up there. The saying does not go:
If you want it to last, buy made in China!
It goes:
Buying cheap is buying twice
And China really sells the cheapest crap there is. It isn't even a competition.
Until the brand goes poof because China didn't like something they did and poof; now you have a ghost car. Good luck finding repair parts for your car; and fixing the server connection required features
You are correct, but that has happened with American brands (even cars) before
At half the price of other EVs, I bet an entire new class of service stores, half mechanic shop, half third party parts, half mods, would spring into existence if these cars are allowed in the market
Instead, we protect the horrible local brands
never had this experience before.
But I had exactly this issue many times with Google cancelling stuff I like.
It says they went to China in 2023 though?
Yes, it does. Your point?
They still build the only real EV truck though
I get the criticism of the cyber truck, and the hummer EV is ridiculous, but why do the R1T and Silverado EV not count as trucks? R1T is an expensive but great midsize go anywhere truck. Silverado EV is a range king and a little flat looking, but still 100% “truck”. Lightning is just the all around best value of a truck. I say this as a lightning owner, there are options in this market.
Only one of the three is body on frame and it's Ford's
They almost made a truck with the Silverado EV but then they had to turn it into whatever the Avalanche is supposed to be with fins coming off the cab that get in the way of things. Anyways, not to sound bitter but some people like to be able to put camper shells, tool boxes, or other accoutrement on the back.
R1T is decent, just really expensive.
Rivian?
Unibody
Trucks are for every tradesperson that does the things you lack the time, training or tools to do when something breaks at your residence. Trucks help you move.
You've never set foot outside of a city or had any contact with the people who produce your food, have you?