Let's be honest. They certainly plan to, but first they're gonna see if saying "Apple Intelligence" a bunch is going to convince people they actually did something innovative.
They're trying to make people associate the term "AI" with its long form spelled out, which is obviously Apple Intelligence. The goal would eventually be that when people throw out the term AI, it's assumed that they mean apple intelligence.
This is exactly why, and as simple as it is, it’s brilliant passive marketing. It stealthily implants an association to Apple Intelligence into every product and article that mentions AI, and might even require the author to distinguish their meaning when they use the acronym. They’ve Sherlock’d AI.
Samsung Lawsuits: Apple’s series of lawsuits against Samsung over alleged patent infringements related to smartphone and tablet designs and functionalities have been seen by some as overly aggressive. These lawsuits have led to significant financial penalties for Samsung and have been viewed as attempts to stifle competition rather than protect genuine innovations.
App Store Patents: Apple has been known to enforce its patents related to the App Store, targeting other companies that have tried to create similar platforms. This has sometimes been criticized as an attempt to maintain a monopoly over app distribution for iOS devices.
HTC Lawsuit: In 2010, Apple filed a lawsuit against HTC for allegedly infringing on 20 Apple patents related to the iPhone’s user interface and underlying architecture. Some viewed this as an aggressive move to slow down the growth of Android devices.
Patent Assertions Against Smaller Companies: There have been instances where Apple has asserted its patents against smaller companies or startups. Critics argue that these actions can stifle innovation and competition, as smaller companies often lack the resources to fight prolonged legal battles against a giant like Apple.
They always rebrand features for marketing, you aren't in a video chat you're FaceTiming™. You aren't talking with AI you're talking with Apple Intelligence™.
So I've been at a corporate offsite all week. I'm sick of hearing about "alpha" and "genai". Business and leadership are so up their own asses. I've been holding back so long on asking a question around the general morality of the bed they're making. I'm so curious where the future is going to go. We are in an arms race when it comes to LLMs