A Florida man was arrested Tuesday morning after he drove through a closed beach and into the ocean in Volusia County.
According to the Volusia County Sheriff’s Office, shortly before 9 a.m., deputies were called to New Smyrna Beach after a vehicle drove around a closed gate and accessed the beach without paying the toll fee.
well, usually, it's the tide. People either forget to check where the tide is, forget when the tide starts coming in, or loose track of time. they go out on the flats during low tide, set up their party, maybe get a little drunk.
Maybe whatever they're driving was never meant to go on sand. maybe they don't know how to drive on sand and get stuck.
and maybe it's not a problem exclusive to "US citizens"... (it happens everywhere there's a beach.)
Pointing this out only excerbates the problem and continues to keep that brand salient (present) in your mind, which is the main goal of modern advertising.
The best thing you can do is not talk about that brand unless it is especially relevant.
I don't think the Floridians quite understand how gates are supposed to work, if you can drive around it, then it's not really a gate. More a very small and ineffective fence