Study suggest men refuse to ditch meat because it threatens their masculinity
Study suggest men refuse to ditch meat because it threatens their masculinity

New Study Finds That Masculine Language Reshapes Men's Perspective on Vegan Dishes - vegconomist - the vegan business magazine

Or it is that seasoned chared flesh is really tasty. One of those two.
The way I do it (cast iron pan on the BBQ, screamin' hot at 700+C) is super delicious. So much so that I think I might fire up a steak this weekend. Gotta check the weather forecast to see if it's worthwhile.