Anti-ICE commercials encouraging agents to 'walk away' set to hit the air Thanksgiving weekend
Anti-ICE commercials encouraging agents to 'walk away' set to hit the air Thanksgiving weekend
New TV ads will urge ICE agents to 'walk away' from their jobs this Thanksgiving

The commercials are meant to speak "directly to ICE agents who may be grappling with guilt, burnout, or moral conflict over their work" – providing a counterpoint to ICE recruitment commercials and to commercials where Noem advises migrants to self-deport.
From what I've seen, a lot of ICE agents are being malicious because they've convinced themselves that the people they're hurting are deserving of it somehow. They really think that they're the "good guys". Others crave the ability to power trip and bully people.
I'm not sure that trying to make most of them feel shame for what they do will work.
I might be wrong though. People's morality can be heavily influenced by their perception of their social circle's judgment of their actions. Letting them get a peek outside of their echo chamber might actually have an effect.
We've tried nothing, and we're all out ideas!
Trying to appeal to the empathy, ethics, and morality of fascists who posses none of those traits is certainly... a choice.
The group has been suffering from low morale for months. They thought they'd be taking on all these vicious criminals, as the propaganda told them, but have been mostly arresting gardeners and construction workers... And the whole country just hates them.
Yeah, a lot of the guys who leave or take interviews have mentioned "we thought we'd be taking out criminals, not people who look like my grandma."
I definitely think the commercial could be different. Pretty sure their hypothetical daughter answer is easy "Good, I was saving America sweetie"