Time is running out for Tim Cook: Apple lacks strategic vision

They have a customer base loyal enough to keep buying the Magic Mouse. I don't think strategy matters at this point.

This. Their customer base doesn't tell Apple what they like. Apple tells its customer base what they're going to like.
Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, 'If I'd ask customers what they wanted, they would've told me a faster horse.' People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.
-- Steve Jobs
And it turns out, if you are able to build an entire business out of a cult of personality, you don't even have to figure out what they will want anymore. They will just want what you make.

Tim's Cooked

Seems the only people upset with Apple are investors and anyone not in the ecosystem.

Stay mad, ig.

Yeah, we're totally mad we're not in an locked in ecosystem where they treat you like a todler.
I cry myself to sleep every night, so mad, not being able to use Apple devices. /s
But whatever makes you validate yourself, ig.
- Proves my point 😂
- Trust me when I say, there is no reaching this one. He only knows how to regurgitate keynote talking points. Apple is secure and collects zero user data according to him.....because they said so. It's no wonder apple doesn't allow 3rd party app stores. These people need their hand held.
Yeah, who needs investors and new customers!
- Apparently this author thinks a 3 trillion dollar company does.

i really don’t agree. i see that the Vision Pro was probably too ahead of its time in terms of cost and hardware capability, but their AI strategy, while making similar mistakes, is one i agree with. while Nvidia and Microsoft et al are jerking off their investors by growing AI in wildly different directions with limited use cases, Apple clearly has a vision for bringing AI to users in a way that is private and secure first and not based on data mining their customers or glazing B2B partners. they’re not promising to reduce the professional workforce. they’re not predicting the end of the world. they want to create use experiences.

this is a similar take you might have had in 2010, wringing your hands at Apple’s demise because they didn’t jump on the virtual private cloud bandwagon with GCP, AWS, and Azure (not to mention all the failed attempts). comparing Apple to Nvidia and Google is ludicrous to me. compare Apple to Samsung or Qualcomm, and the picture looks different.

my biggest disagreement is that if Tim Cook gets ousted for someone who will do the same AI deepthroating we’ve seen from the rest of the tech industry it would be a tragedy.

Apples AI exists because of the data mining others have done. They are no more private than other high end names in their markets. With Tim Cook or without him Apple deserves to fail and if this country wasn't so engrossed in consumerism they probably would have. They're anti-competition, anti-consumer, tax dodging, and willing to do any amount of knee bending to Donald to keep numbers up. Who cares about their vision.
- They are no more private than other high end names in their markets.
  Source for this?
- the perfect is the enemy of the good. the article is specifically about comparing Apple to companies like Nvidia and Google, who do all those things but worse, while advocating they go further in that direction.

When will this disgraceful pig (Tim Cook) get his Luigi?

I doubt a change in leadership will change things for the better. A new CEO will likely just double down on an already failing AI strategy.

And then they will cut down on other products so they can double down even more.

But iPhone18 is on the horizon, now in plastic and pastel colors. Buy it shapples!