And the reason, I think, is simple. Product names are usually nouns, not verbs. So when I see "treat", I think of "a treat", not the act of treating something.
I initially thought it was a treat (like some sort of jellied lolly inside or something).
However, the word "treat" could be used in a verb sense, as in "to treat". It is 100% not clear though.
Reminds me how several years back, the Calibre ebook reader software added a feature called "Polish ebooks".
I thought it'd automatically add some random Andrzej Sapkowski and Stanisław Lem titles to my library. Nope, it was just a feature to clean up messy document conversions, apparently.
Ah yes, the UTI test with included "we are harvesting medical data to sell it to data brokers so you also get to have the benefit of maybe medicine if our online "doctors" feel like prescribing it"
Ok, unrelated, but now I'm thinking back to when we had to put down our dog. Later that day we stopped by the store and we were visibly sad, but still needed groceries.
The workers were so lovely. One asked what was up, told him, and he gave us flowers and some stickers. That helped a lot. It was our first pet loss as adults and it was good to be reassured that our feelings were ok.