Barely made a dent commercially, but put the company in a difficult financial situation where build quality was a bit lower and cars a bit more expensive for a while.
The point of these punishments should never be to kill a company, but to hurt investors, who are ultimately responsible for setting the CEOs agenda.
And, well, VW stock is still down about -80% compared to pre-dieselgate. So I would say eurocapitalism working as intended.
At the time, news reports credited the scandal with forcing VW to start investing in EVs. Without that scandal, they’d still be struggling to get started
Tesla was the top EV seller in Europe? I'm surprised.
I'm guessing the top electric-only vehicle excluding hybrids and plug-in hybrids? In the two or three European countries I visit often you definitely see more of those, at least anecdotally. But maybe London City techbros and finance bros outweight everybody else? That seems plausible.
I have to say, I find all of these reports and investor analyses on Tesla's PR woes way too optimistic about how well they'll recover if and when Musk "steps away from the government". I really don't think that genie is going back in the bottle, guys.
Fair. That's the problem of reporting about Europe or even just the EU as a unit. Big place, lots of cultural differences, lots of size differences in economies and populations across those cultures.
I never really understood the deal about hybrids anyway. To me, it just seems like the worst of both worlds. One of the coolest things about EVs is that you can just charge it at home but wirth a hybrid you need to charge it in addition to also driving to the gas station to fill up the tank. The battery is also way smaller, so the electric engine doesn't take you very far anyway. And whatever engine you're using, you always have to carry the weight of the other system. And since you have both, doesn't that mean that there's way more that can break too?
And that's just talking about plug-in hybrids, the ones that generate electricity using a combustion engine just seem like ICE vehicles with extra steps.
Huh. And even with that Tesla was dominating the space? That's a shocker.
Besides telling me that every other manufacturer was massively screwing up the big thing that would seem to indicate is that penetration was extremely uneven. I came into the thread wanting to see a chart, I'm coming out of it wanting to see a map.
Tesla understood that Batteries are expensive so let's make a fancy car so customer are OK to pay for the batteries main brand either didn't have an EV or tried to make a cheap electric car, cutting down the autonomy (e.g. the Renault Zoe). Add the whole We're a progressive company, so we give Tesla rather than diesel mercedes to our executive and Tesla was the main player on the niche market for a decade.
However, as electric car stop being a Niche, every brand has now several electrical models, from a affordable urban one_ to a comfortable and fancy one, If you can afford a Mercedes, Tesla is still an option (but then there is Musk personality not helping) but if you ain't rich, you can go to Volkswagen or Renault depending on how broke you are
You're telling me a cool story about how the Tesla business model is supposed to work. My question is why I've seen a grand total of one Tesla on the road across three countries and yet somehow it was seemingly the top EV brand.
Troed's answer above going "Teslas and full electric EVs in general are popular in very specific regional pockets" goes much further towards answering that question, I think.
I mean, plug-in hybrids are what they are, and in Europe in particular there's way less charging infrastructure, way more people living in apartments without the ability to set up a home charge station and way more anxiety about charging full electric EVs as a consequence, depending on the region. Hybrids are whatever, plug-in hybrids seem like a reasonable way to bridge that gap.
But I'm already entertaining this conversation way more than I want, because it's going to lead off on a tangent and I don't want to go on that tangent and we're going to end up in how public transport is the real answer and there are millions of threads here to go rehash that conversation.
Your point is purely anecdotal. I see lots of Teslas where I live, so there's that. I also see more BEVs than PHEVs, which is also in line with sales figures.
So, to be blunt, I think your perception is skewed or wrong.
Did the sentence "In the two or three European countries I visit often you definitely see more of those, at least anecdotally" tip you off? I find that very observant.