City is not considered personally identification data. So no law applies to it. Anyone you buy your dildus from can sell data based on city and size. Just not your address and name.
The sales numbers and distribution etc is considered their data not yours.
"average uk resident buys 7.13 in dildo" factoid actualy just statistical error. average resident buys a belwo average dildo every few years. Dildos Georg, who travels around the UK and buys over 100 10 ft dildo each day, is an outlier adn should not have been counted
I often find myself remembering the earlier days of the internet fondly and missing all of the random and ridiculous content that used to proliferate it. Then stuff like this comes along and it brings me right back.