Very cool! To me, this is more of an enthusiast laptop compared to something like the Framework. But I love the idea! The batteries being replaceable cells (and not a proprietary pack) is killer!
The only thing that I'd worry about is whether the company has staying power.
Yeah I'm pretty excited about that, even if the layout is a bit wonky and the key sizes are a one-off (the left and right most fat "1u" keys look more like 1.25u so it might be a bit hard to get a custom keycap set going for it.