Pornhub’s parent company is changing its name to total nonsense::MindGeek, the parent company of Pornhub and other adult entertainment websites is changing its name to Aylo as it looks to get a “fresh start.”
Just because I was curious: Sony comes from sonos, sound in Latin. Nike is the Roman Greek God of victory. Lego is is a Danish abreviation for "play well". Cisco comes from San Fransisco. Adobe is the name of a Creek near the founders house.
Of course they have origins, but that is pretty much true of any name. If I look up "Aylo" I find:
A user from Morocco says the name Aylo is of Portuguese origin and means "someone who's easily attached to someone".
A submission from New York, U.S. says the name Aylo means "One who sees seeds" and is of African origin.
A user from Canada says the name Aylo means "Loving"
Aylo sounds like the name of the finance company. It is boring and generic in that it doesn't really mean anything. The perfect name.
Where is MindGeek always makes me think of a manufacturer of cheap crappy toys, like novelty mugs that change colour when you pour hot liquid in them and small remote control cars that stick to the ceiling. You know the kind of tat that's always been sold off in the centre aisles of shopping malls.
seriously, how bad must it be to change name to clean up their image? We all expect this industry is controversial.
The only recent thing I remember about Pornhub is the current blocking in certain states as protest to the age verification requirement. That seems like a plus in my book that they stand up for privacy and internet use. Changing the name seems like it might dilute their stance.
They had huge scandals about revenge porn and child porn in the past. It was so bad, that they deleted a substantial amount of their library, just to be sure.
BTW the brand is still Pornhub, but the company using that brand gets renamed. Hardly anyone knew that name anyway.
It'll be hard to hire engineers, managers, and office workers if they said they worked at Pornhub. But if they worked for mindgeek (or Aylo), it's understood.
People think it's all about dicks and orgies at pornhub but imagine the technical requirements serving millions of videos to visitors a day? There's so much tech behind the scenes that even YouTube started stealing features.
Silicon Valley had a good episode about it. Can't find the exact clip but here is the promo for the episode (slightly NSFW). There's a speaker presentation in it that kinda talks about how porn has pushed technology (to comedic effect).
Yeah, it's incredible that the workers there find the time to get the technical stuff done and still make it to the afternoon orgy. Any company that has the opportunity to hire a former pornhub worker should jump on themthe opportunity.
The company says the rebrand represents “the need for a fresh start,” as reported earlier by the New York Post.
“The decision to rebrand the company as Aylo, comes in response to the need for a fresh start and a renewed commitment to innovation, diverse and inclusive adult content, and trust and safety,” the post reads.
“The new brand identity will be implemented across all company communications, marketing materials and digital platforms.”
Even with a total rebrand, it might be difficult to forget some of the major controversies MindGeek has faced.
The company faced severe moderation issues for years, including the presence of child sexual abuse videos.
Visa and Mastercard stopped offering payment services on Pornhub in 2020 due to the presence of “unlawful content” on the platform.
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I keep trying to upvote comments lol. I'll get use to it. Yes whatever. I feel this is like Google's parent company becoming Alphabet. I don't care and it doesn't make any difference to my day to day usage. I'm pretty sure I learned just today that the company is Mindgeek.
Everybody is still going to know it's them, and I don't think they can get respectable engineers to work for them. There really isn't any prestige in working there.
They should at least expanded to have another site up for general SFW video content to compete with youtube and produce originals, since they clearly have the tech for it.
I had a meeting with MindGeek. Beautiful building, lots of great people. I'm not sure that your personal prejudices reflect the reality of the situation.
It's not a personal prejudice, I personally have no problem with the people there since I don't even work in the same field, and I thought their video tech is great even though their content isn't my thing.
It's the sentiment I've heard from the tech people I know from big tech that they would never even consider working for Mindgeek no matter how much they pay, because they REALLY don't want to be associated with working for PornHub.
You can work on a porn site without seeing any porn. IIRC Pornhub's test site doesn't contain any porn so their engineers can work normally, just like those engineers who work on CSAM detection and reporting system never actually see any CSAM themselves.
These kind of rebranding moves serve a specific purpose. They announced to the marketing universe a change of name and in turn the marketing universe adopts this new name thus pushing out the old name from relevance in search results or news articles.
This serves the goals of the marketing universe by being fresh and marketable, and serves the needs of the business by allowing them to shed their reputation like a cast-off skin.
The general public loses out because information is now fractured and the continuity is broken.
I feel like they need broaden their portfolio a bit, I still wouldn't work at one of those companies cause soon enough it will be just like mindgeek in the public's eye. I don't have an issue with adult content. The only issue I have with mindgeek is their push to on device age verification via secure enclave tech meaning it would WEI all over again and you can't verify your age on custom roms or Linux.