They introduced Shorts because TikTok threatens their monopoly. TikTok raised max length some time ago so they do it too. Now US is going to ban TT and they’re trying to clone some easy to implement stuff in hopes of getting users that won’t move to Instagram. Don’t see that happening because Google doesn't understand what makes TT so popular. It’s kind of funny that TT recently implemented horizontal videos and it’s as half-assed as Google attempt at vertical ones.
Not really. I've seen plenty of sponsored YT Shorts, properly tagged and everything so YT's definitely got the infrastructure in place to monetize Shorts. But most sponsors aren't going to pay for a Short because... well, it's too short, so those tend to be few and far between.
However, Shorts aren't profitable for their ability to directly monetize your content, they're profitable for their ability to drive a LOT of new viewers to your longer-form content. The Shorts algorithm is very aggressive at referring you to channels you aren't subscribed to, and that has helped a lot of creators get very large followings, very quickly.
Thor/Pirate Software is an excellent example of this; he's always had a pretty decent following, but once he started putting out YT Shorts, his subscriber and view counts began skyrocketing, which has also overflown into new Twitch subscribers, as well. He started with a small but healthy community, and has blown up into a huge, multi-platform community, and has easily doubled his YT earnings since engaging with Shorts.
Shorts are very helpful to creators right now. More creators need to realize that creating YT Shorts is basically creating ads for your own YT channel, on YT, for free. It's probably the closest thing to "IRL money dupe glitch" that there is.
I swear some of those long-form video essays on games have longer runtimes than it would take to just play through the game from start to finish, but that's okay, I'm still here for it. Love me some excruciatingly in-depth analysis of video game minutia.
I don't know who really got that trend going. I've enjoyed up to hour-ish long videos on more or less anything, but a few years back the first truly excessively long video I remember is Whitelight's 7 hour long overview/miniseries on Death Stranding. And to be fair, I did find that faster and more enjoyable than playing Death Stranding.
(Also I get why folks make them: more ads plus having that much watch time heavily biases the algorithm towards you so it's more money overall. And the kind of person that watches 7 hour long reviews in the background (or while sleeping), aka me, certainly help weigh the scales for super long videos.)
But also, I kind of like when shorts are like a minute long or less so I can watch one when I'm like, on the shitter and not accidentally end up with a video essay. I mean 10 minutes used to be the limit of every youtube video! Will they introduce a new, even shorter format? Bring vines or blips back?
‘Tweaks for YouTube’ extension on desktop. Modified YouTube client on iPhone and/or Android. For iPhone you can also use Vinegar, Baking Soda, Shorts Blocker, and SponsorBlock extensions for Safari.
I have a couple browser plugins that make them vanish completely for me. Main one being "BlockTube".
Only one being buggy is the plugin that should rewrite shart links to regular video links, so I can watch them if someone links them to me, but I can just interact with the video normally
I primarily watch on a Nvidia shield. We have smarttubenext or something on there but I watch so much I want all the history/subs synced through to all devices. So for my TV it's a pain.
I can hide them 30 days at a time from the browser but I'd live for them to not ever show up or show up under the subscriptions tab