Where I am from, ordering a medium gets you a sideways glance, and anything above that gets you bodily tossed out of any self-respecting household or establishment.
You think that's bad? My mother-in-law takes it congratulations, then drowns it in A1. She also thinks Pepsi is appropriate hydration. I don't think I've ever seen her drink just a glass of water. If there's even the slightest hint of spiciness in anything, it's completely inedible.
Don't get me wrong. I love her to death, but she has questionable taste.
As for me, I'm a medium rare type, but I'm known to order mine rare from time to time when she's out eating with us. Just to bring some balance to the table.