Why are so many people obsessed with following celebrities lives and gossip about it?
Like, why do you care so much if she's sleeping with a new guy after just divorcing or her coming out or that rich family buying a new mansion? How does that affect your life?
In short: their brain chemistry tricks them into thinking that they are following a friend and have the emotional reactions and interests as we'd hope our real friends do.
I don't really understand it, but I think you can apply your argument to anything. Why watch Game of Thrones, how does that affect your life? Why browse Lemmy, how does that affect your life? Why play video games, how does that affect your life? Why watch sports, how does it affect your life?
The answer is probably something like "because I enjoy it", and the answer for the gossipers is probably the same. So who am I to judge.
From an evolutionary standpoint it's important to know what's going on with people close to you. Who are people close to you? Why, obviously people who you're familiar with - those whose faces you recognise and whose names you know.
I can somehow understand "following" celebrities lives. People like drama, it's not that much different than watching a shitty tv show or reality show. What I will never ever ever understand is people literally worshipping, giving money, defending and praising celebrities. It's straight up stupid behavior.
I agree it's stupid, but it's basically just people living through the success of others. Same thing happens with sports teams, people have "their team" and the team's success/failure can dramatically affect how they feel.
I think most humans have a certain desire to gossip, probably a side effect of us being social animals. I can imagine that gossiping can be somewhat beneficial if you live in a tribe or small town.
With our way of life shifting to large cities in which you hardly know your neighbour, and digitalization making sure we regularly see these celebrities, I can see how that might trick our brains into caring about their everyday lives.
Yeah, you can imagine how within a small community, if person x was particularly bad at paying their debts for instance, that would eventually get around and people would stop loaning to them. This makes fewer people lose their own resources by not loaning them, but also just knowing that gossip happens creates a social pressure to conform to pro-social behaviors.
This might come as a shock, but back in the day there were these things called "Newspapers" where people got almost all their news and information.
One of the more popular columns in a newspaper was the "Gossip Column", where a celebrity fortune could literally be made or lost depending on what that particular columnist wrote about them.
Hedda Hopper was NOTORIOUS for her column which ran from 1938 to 1966.
I feel like it's because we're told to. Celebrities are a big industry. Lots of money goes into making them and we think we're independent thinkers but we're not. We follow them because they know how to make us follow them. It could be a brown paper bag. If enough people tricked into being interested we all follow them.