I'm sure thats the theory, and whats being sold to the ad buyers, but my money is on it ending up like the ads you get after buying something from amazon/ebay: same item you just bought.
By showing you an annoying popup every time you use PayPal, and eventually you'll accidentally click OK and it will mysteriously remember this and never ask you again.
Let me guess: I'll buy a toaster because my old one died but then I'll get ads for new toasters constantly. You bought one, you must want another. And another. And another. Why aren't you buying more toasters. You bought one. Buy another! Buy twenty!! People who bought toasters also bought microwaves and kettles. Do you want a toaster? Does anyone want any toast?
"No, I don't want any toast. No toast. No buns, baps, baguettes or bagels. No crumpets. No croissants. No teacakes, no potato cakes, and no hot cross buns. And definitely no smegging flapjacks."
It's amazing that these companies spend ultraquadrillions on advertisement platforms and algorithms and all they ever seem to do is just spam products at you that you have already purchased. Where is all this money going?
Well, this sucks. PayPal was great for only having your credit card information in one place - now it looks like I'll have to risk it with every website.
PayPal will use data from billions of customer transactions to supercharge its nascent ad business.
The new PayPal Ads group is headed by recent hire Mark Grether, a senior vice president and GM at PayPal, who says the budding advertising operation will "help make merchants smarter to sell more products and services effectively, as well as enable consumers to discover more of what they love."
But, his reported statement doesn't really dwell on the fact that it will be using customer data, including purchase history, to pull this off.
In addition to the main PayPal platform, it also operates cash transfer app Venmo and Honey, a browser extension designed to find deals online.
The report also mentions that Venmo will see fewer ads served in order to not drive off its younger users.
PayPal's data on users' purchases and other transactions, combined with AI, might prove to be great at advertising, though probably to the consternation and frustration of recipients.
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This would be? Most stores I know of either want your credit card information directly, or paypal
Never really saw a international big player like this.. Here in Switzerland we have twint as alternative, but it is only available on most swiss stores.
Well, stripe is relatively often available as well..
What I wanted to tell is, paypal does not need to be the best payment service for end user, it needs to be the cheapest and easiest service to implement in your store. The store does not care about your data going to paypal, the store only sees the cut they have to gove the payment services.
Funny. I don't have a creditcard and I don't want one. That is the only reason I sometimes, maybe once or twice a year I use PayPal.
I wish them good luck building a profile on 2 purchases. Also, I'm in the EU and I suspect this will not be legal here.
I also cannot believe somebody thought it would be a great idea to introduce even more tracking and ads. Don't they understand they are driving away customers?