The actress gets candid about her superhero film flopping: "It's not nice to be a part of something that's ripped to shreds, but I can't say that I don't understand."
“It’s so hard to get movies made, and in these big movies that get made — and it’s even starting to happen with the little ones, which is what’s really freaking me out — decisions are being made by committees, and art does not do well when it’s made by committee,” she added. “Films are made by a filmmaker and a team of artists around them. You cannot make art based on numbers and algorithms. My feeling has been for a long time that audiences are extremely smart, and executives have started to believe that they’re not. Audiences will always be able to sniff out bullshit. Even if films start to be made with AI, humans aren’t going to fucking want to see those.”
This is often over looked when people wonder why someone might sign up to something that is a trainwreck, and it usually comes down to the final film being far different than the original vision. Hell, a movie can be destroyed during script rewrites, bad scenes, and even during the editing process! Bladerunner has multiple versions based on editing the same filmed scenes. The theatrical version was ruined by insistence on a voiceover and the final cut is the best version due to what they cut out or left in.
This one sounds like the Bladerunner theatrical cut being ruined by execs, and that does suck.
The best known opposite example is Star Wars (A New Hope). When George Lucas screened it for Spielberg, Spielberg didn't know how to tell George how terrible it was without ruining their friendship. George gave his steaming pile of shit to his wife and she and her editing partner literally built the classic we know today from it. George learned his lesson and gave Empire to someone else to direct and his wife to edit.
He's an ideas man, maybe one of the best ever. Ideas are important for a director, but execution is arguably more important, which requires the ability to listen to others
It was a Will Smith movie about a Superman-like superhero who became reviled and then became a bum. It was exciting because this was during the height of Will Smith's action career and it would have been the first high-budget serious superhero movie starring a person of color.
The original script reads like pure art and adrenaline from what I remember. The actual movie turned into some shit-fest that made a white PR Rep the main character and then shoehorned some weird love triangle with ancient beings and super-amnesia.
You read that right. Somehow, the first big budget gritty superhero movie starring a black man got turned into a milquetoast semi-rom-com starring a white man as a media specialist with no superpowers.
And then they ruin it. They should understand their limits and realize they're hurting the bottom line by not trusting the people who know this stuff better than them.
Having spent way too long in corporate middle management, I can tell you that there are a lot of people in corporate offices who think they're geniuses when they are, in fact, fucking morons.
Cheaper movies are exactly what we need. There are 5 major studios (Disney, Paramount, Universal, Sony, and Warner Bros.) and between them they release about 20 movies a year with budgets over $100mil. They need to be releasing about 5. In 2023 14 movies were released with budgets above $200mil and only one (Guardians of the Galaxy vol. 3) broke even on box office sales.
Throwing money at it doesn't make a movie good. Some movies require big budgets to effectively tell their story but most don't and the more money a studio throws at a movie the less control the actual film makers have. The story and a film maker with a coherent vision are the two most important elements.
To prove it here are some iconic movies made for less than a million dollars: Mad Max, Napoleon Dynamite, Clerks, Paranormal Activity, Friday the 13th, Halloween. Between 1 and 2 million we pick up movies like Rocky and Saw. My Big Fat Greek Wedding cost $5 million.
Studios need to focus on 1 big movie a year and then take lots of small budget risks. The box office profits from the $5 million Get Out would pay for 25 $10 million risks. Find a decent script with a passionate filmmaker behind it, give them just enough of a budget to get the film made and stay out of the way. The overall quality of cinema would be vastly improved.
There’s a great rant by Matt Damon about how we don’t do mid-budget films any more. We get cheap crap, we get AAA level blockbusters with 200 million marketing budgets, what we don’t get is 40 million movies.
The ones big enough to tell big stories but small enough not to attract attention from mid level execs wanting a producer credit.
To be fair, a lot of people are just going to wait for any mid tier movie to show on streaming rather than go to the theater for something that isn't a high budget spectacle.
Yep, before the mid-tier movies came out on DVD, which gave them another boost of profit - in many cases bringing the movie from a loss to profitability.
In the streaming world this mechanism doesn’t exist.
Conversely, how many times have we all heard people talk about the latest Star Wars movies with the, "how the fuck did they green light the trilogy with no structure" argument?
I'm not advocating for studio meddling, but this is the highest of profile projects where it arguably would have helped. JJ Abrams set that clock back to zero
I attended a conference where a former 20th Century-Fox executive talked about the way she meddled in the trailer process with technology. It's all about numbers and metrics -- if enough people, in the right demographics, didn't watch the whole trailer on YouTube, they'd cut the next trailer to cater to that group. Even if it wasn't a great representation of the movie; her bonus depended on people watching the trailer.
I can't remember the last time I saw a movie trailer that made me more excited to see a movie than less, I generally try to avoid them at this point like most advertising and feel better for it.
Yes and that too bad, I'm not sure if it was the novelty or just the naive rose-tinted glasses of youth but trailers seemed Awesome when I was a teenager.
Now? Eh.
I feel like I've seen too many trailers with shit exploding and the one and only funny scene of the movie, that they don't really attract me anymore.
They used to be better. My prime example is Thisteaser for Thor Ragnarok.
Watch from about 1:09.
They just kept revealing the scene! How much better would that scene have been when you watch the movie if we didnt know who was going to come out that door?
Would you show the hulk? I wouldnt.
Thats an amazing scene everyone who left the theatre would have been gushing over if it was a surprise.
This never would have been the trailer in previous years but today seems to be all about showing the juiciest parts of a movie just to get people talking about going to see it. Then the movie be utterly disappointing because you have already seen the best scenes and all the bits between just arent as interesting. Its like telling all of the best jokes in a movie before you go see it. Sure it gets butts in seats. Im just surprised it STILL gets butts in seats