Just like screens in cars, and MASSIVE trucks. We don't want this. Well, some dumbass Americans do, but intelligent people don't need a 32 ton 6 wheel drive pickup to haul jr to soccer.
Massive trucks? They need those trucks for truck stuff, like this giant dilhole parking with his wife to go to Aldi today. Not even a flag on the end of that ladder, it filled a whole spot by itself.
My couch wouldn't fit in that bed, and every giant truck I see is sparkling shiny and looks like it hasn't done a day of hard labor, much like the drivers.
You underestimate the number of people you wouldn't class as intelligent. If no one wanted massive trucks, they would have disappeared off the market within a couple of years because they wouldn't sell. They're ridiculous, inefficient hulks that basically no one really needs but they sell, so they continue being made.
It's actually because small trucks were regulated out of the US market. Smaller vehicles have more stringent mileage standards that trucks aren't able to meet. That forces companies to make all their trucks bigger, because bigger vehicles are held to a different standard.
So the people who want or need a truck are pushed to buy a larger one.