After a few seconds of this scenic view of a car driving down the road, a person in a mask or something abruptly appears and screams incredibly loud. I can’t remember if it’s the video or your friends that tell you to look very closely to see if you notice the “thing” to ensure you are properly jump scared.
The car goes out of view for a but and then fails to appear when you'd expect it to which draws your attention just before the face appears. It's subtle and devious.
In middle school I helped run the media stuff at my summer camp, audio and projector. We thought it would be really funny to show this one night after the talent show. We really cranked up the volume too.
I don’t think we officially got in trouble, but there were a lot of people that got pretty upset with us.
The artist's website abuses the "click a link" clacking sound on a webpage. The entire comic is loaded and scrolls between panels. However for the jumpscare(s), it shudders and audibly clacks as it "rapidly clicks hyperlinks" to jump between frames. It's really neat effect and startling as shit. This page just hosts the comic. To confirm, in this link, you can not click between frames and just scroll with tye mouse ob the scrollbar down the right side.
God I fucking hated them with all of my guts as a child, caused me so much anxiety and fear. And then as an adult I've had the pleasure of people on the internet (mainly reddit) telling me they were just innocent pranks that nobody actually harbored any hate for or faced any negative consequences from.
Read the top comment before watching the video, so I was fully prepared for what was about to happen...didn't help and now my cat who was sleeping on me is this annoyed at me:
I'm so traumatized by that video that now, 17 or so years later, I had to carefully scroll your comment in case the picture you posted was the screaming face