Did you read it? That first paragraph’s last sentence refers you to the section which tells you how to opt out.
L. 30-Day Right to Opt Out. You have the right to opt out of arbitration by sending written notice of your decision to opt out to the following address by mail: General Counsel, Roku Inc., 1701 Junction Court, Suite 100, San Jose, CA 95112 within 30 days of you first becoming subject to these Dispute Resolution Terms. Such notice must include the name of each person opting out and contact information for each such person, the specific product models, software, or services used that are at issue, the email address that you used to set up your Roku account (if you have one), and, if applicable, a copy of your purchase receipt. For clarity, opt-out notices submitted via any method other than mail (including email) will not be effective. If you send timely written notice containing the required information in accordance with this Section 1(L), then neither party will be required to arbitrate the Claims between them.
Any reasonable judge will look at this clause and come to the conclusion that Roku is not acting in good faith. It's so blatantly scummy to have a user have to mail in an opt out request on a consumable's EULA update that the consumer never asked for long after the initial purchase.
It’s enraging because information like the account email and TV model are sitting there available to the Roku OS. These could easily be appended to an email at the touch of a button, or transmitted to Roku Legal in an even more efficient programmatic way.
But noooooo, they need to force you to write the shit down with a pen because they know you won’t bother. Next time they want to sell you something, though? That’ll be one click.
I’d love to see a judge throw the book at some company for this kind of horseshit. Last time I refinanced my house I saw the page about opting out of marketing somewhere in the cloud of papers I signed, and meant to go back to it. I did, but it had such a complex table of options that I said to myself “I need to look at this with my glasses.” And then of course I forgot to do that and of course they sold my information everywhere. This is my own credit union that I’ve been with for 12 years, too.
In my pro consumer country there is an amazing law that states that any contract cancellation procedure cannot be more difficult than the contract sign-up procedure. This means it can’t be through different channels or have more steps.