I did Barbenheimer: Ask Me Anything
I did Barbenheimer: Ask Me Anything
As the title says; I watched both Oppenheimer and Barbie back to back with my friends today, so if you’re interested in what the experience was like or what happened in each movie or any questions really please ask away!
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Why the hell is there so much attention diverted to Barbie and Oppenheimer? Were they pushed this heavily as some counter-intelligence operation?
Call me naive but I don’t really think this was some elaborate scheme. From what I can tell, the hype and whatnot came from the hilarious fact that both Barbie and Oppenheimer were released on the same day and both were anticipated to be the movies of the summer, naturally putting them in competition. Two very big films with vastly differing aesthetics is the perfect pairing for such a phenomenon. Thus the memes came out in full force and definitely contributed to the further marketing of these films.
It may have not been intentional the first time but they sure as hell will try to do it again.
They already did. Look at what they're trying to do with the upcoming Saw and Paw Patrol movie. Its laughable and everyone can blatantly see what they're doing.
Saw Patrol definitely feels manufactured after the Barbenheimer hype. Not many people are raving about it and seem to see it as is.
Fair point. I was just overthinking things.
The guerilla marketing for Barbie pre release was next level and it quite literally inserted its tendrils into every form of Media they could fathom and it paid off in dividends, leading to over a billion dollars at the box office. While all Christopher Nolan had to do was hype up the formats and be Christopher Nolan. Haven't seen either of the movies yet unfortunately, but plan to eventually.
There definitely went many millions in the advertising of both. The generated hype will probably die down in one or two months, I suppose.
I was just scratching my head as I haven't really seen a movie that generated this much hype; although, that may be, in part, because I haven't touched grass in a while.