Extreme ass-kissing has definitely been around for ages. However, social media gives these people a platform for effectively widespreading their bullshit. Another thing that seems like a newer phenomenon, at least in a democracy and in the current magnitude, is the complete loss of accountability. Politicians used to (be forced) to step down when they did really shameful stuff, I don’t see that happening now. Then there is the whole January 6th stuff, etc. etc.
So alpha male he doesn't even need to tell you about it, which is good because he's the first to mention that anyone who has to tell you they are an alpha male, isn't an alpha male.
Tell me more about this low penetration power, Nick.