'No support for Ukraine and its army': PepsiCo restricts mentions of war in its PR
'No support for Ukraine and its army': PepsiCo restricts mentions of war in its PR
b4ukraine.org
'No support for Ukraine and its army': PepsiCo restricts mentions of war in its PR
When looking for a new advertising/PR agency in Ukraine in autumn 2023, PepsiCo made it a condition for a potential partner to exclude any mention of the war, or support for Ukraine and its army in future communications, according to a brief seen by B4Ukraine.