'No support for Ukraine and its army': PepsiCo restricts mentions of war in its PR
'No support for Ukraine and its army': PepsiCo restricts mentions of war in its PR
b4ukraine.org
'No support for Ukraine and its army': PepsiCo restricts mentions of war in its PR
When looking for a new advertising/PR agency in Ukraine in autumn 2023, PepsiCo made it a condition for a potential partner to exclude any mention of the war, or support for Ukraine and its army in future communications, according to a brief seen by B4Ukraine.
Pepsi had the sixth largest navy in the world for a brief period in 1989, as a result of Soviet demand for Pepsi outstripping western demand for Stolichnaya (syrup for vodka having been the previous deal).
Of course, these were mothballed ships that were almost immediately delivered to a scrapyard, but still.