The original Matrix trailer was such stylish mystery and intrigue. Media consumption volume of the average person was drastically less than today and its release predated wide broadband availability. IYKYK but that film dropped like an absolute hype bomb and deserved all the love & success it received.
Just to add to this... When I first saw the trailer, I became completely obsessed with the film. I visited the website and read a bunch of short stories on there about the world of the Matrix.
And besides all that, when I finally sat down in theaters and watched Neo take the red pill, I had absolutely no clue what was happening. Their marketing material 100% avoided even spoiling the very premise of the film. All they did was build a mystery.
It got a fair bit of criticism but that movie has had a lot of replay in my house. Solid and simple premise, moves quickly. I could do with a little less of the love story but it does make the ending hit a bit harder.
Lion King, hands down. The trailer was just the entire opening scene, and seeing the trailer for the first time (in the theater, as was the style at the time), gave me chills. The scope of the animation was clearly something new, and Carmen Twillie & Lebo M fucking killed the vocals in Circle of Life
I would say Inception, on two fronts. It was a good trailer for a good movie, but the trailer itself also resulted in dozens of movies throughout the year emulating the iconic "Inception horns" heard during the trailer.
Even though they're much less commonly used and to a subtler degree than Inception, the "braaam" is now an entire category of movie trailer sound design and is found in virtually every library of cues that trailer houses edit with.