Unity apologises.
Unity apologises.
"Thank you for your honest and critical feedback."
This is like saying "sorry you were upset by what I did", which my parents growing up would tell me isn't a proper apology. I think Unity needs a timeout.
(I’ve been calling that “the Blizzard apology”)
The only apology I or most others will accept is emptying out their exec suite, because those are the people who lobbied for and enacted these changes. If the exec suite doesn’t change, it just means they’re waiting for a more opportune moment to try the same strategy again.
The only apology I or most others will accept is emptying out their exec suite
I doubt that it's "most". Unity will wait until this has been forgotten, then introduce something a little less this than this, and repeat that until they're halfway to this situation which is exactly where they probably wanted to be from the start. By that time, most will be too deep in whatever it is they'll be doing and will be caught with their pants down.
I bet most will not learn from this and continue to use unity. Opensource alternatives like Godot, Stride, Torque, Panda and other will remain obscure for the simple fact that the majority will have been taught unity or unreal.
But the thing is that they’ve consciously fucked over, like, all of their developer partners. It was an idiotic and capricious business decision if you actually understand how the gaming industry works.
People will refuse to do business with them going forward, because their current exec team (and let’s be real: they’re not going anywhere) has demonstrated that they have zero compunctions about unilaterally pulling the rug out from under business partners who thought they had a reasonable contract around their use of Unity’s platform and services. Unity’s leadership has demonstrated a willingness to engage in a level of unpredictability that will absolutely make developers and studios look elsewhere.
Nothing they can say will undo the damage. They'll need to completely revert the changes and rework the license so that they're not allowed to change it if devs don't upgrade their Unity version, which I highly doubt they'll do. The trust has been broken. Watch them try to reduce install fees and call it a day.
"Apologizes"
Did they pay every news outlet out there to publish stupid titles? That's not a fucking apology. Stop pretending
Sounds like they'll regroup and launch the same policy, but arranged differently
Boiling the frog, "overton window" shifting, door in the face technique, etc.
also: trust thermocline and enshittification
We gave you a door in the face. In a year, you'll accept what we actually wanted.
