Do better, Thrifty Foods! (Victoria)

Goodness gracious that's an expensive melon.

Last summer they were 12.99 on the east coast. Luckily we have a garden.
Depends on season. I have seen people rant about $25 melons at Costco … in February. 🤦🏻‍♀️

Is this not illegal?

Yep mom works in a grocery store. Can confirm. It runs afoul of Food and Drugs Act (FDA) and Safe Food for Canadians Act (SFCA) which govern handling/sale of food in Canada. They prohibit the "labelling, packaging, treating, processing, selling, or advertising of any food in a manner that is false, misleading, or deceptive, or is likely to create an erroneous impression regarding its character, value, quantity, composition, or merit". Canadian Food Inspection Agency (CFIA) can do a ton of things about it but honestly just ask for the produce manager to change the sign. If they give you flak take a picture and copy corporate with your location. Ask corporate if this needs to go to CFIA? It'll get fixed fast. You can't fuck about with food.
- It shouldn't be up to the customer to police this. The CFIA needs to be doing a few more spot checks to ensure compliance.
  Although I suppose any fines are effectively going to get passed on to the consumers anyways. :/
They likely shove a bunch of melons from Mexico in the same box and hope people won't notice. But I agree, at the very least semi-decent places would list both countries on label, at worst that should be reportable leading to a fine or something.
- That happens a lot I find. Apples for example. Sign says “Product of Canada” and then it’s mostly US apples and a few Canadian ones mixed in. Not just on top but literally mixed throughout. This isn’t a case of we got a new shipment and the few (Canadian) left were placed on top of a new (US) delivery! It’s intentional.
  Also, lemons always came with stickers. I used to hate these when washing and zesting. Total pain in the ass. Now ZERO lemons (because US) have stickers but all limes (Mexican) do! I wonder why 🤨
- The packer is from the Imperial Valley in California (the very southern portion). They have producers in both Mexico and the U.S. (some of the same farmers grow on both sides of the border).
  It's common to get a mixed load from two countries.

I see this all the time at Fairways too, or when they say "BC/US" products, I just feel like it's a way to hide and pretend that they have some Canadian product mixed in.

product of your imagination

Wow what a fail!