Midjourney runs a diffusion model that you can ask to generate pictures. Disney and Universal and several other movie studios have sued because Midjourney keeps spitting out their copyrighted chara…
You want my take, this probably isn't gonna injure Disney all that much - they're one of the largest megacorps on the entire planet, and they've got damning evidence of infringement against Midjourney.
How much damage Midjourney's gonna take (at least in the immediate term), I'm not sure. If they settle ASAP, they can probably limit the damage, but if they try and fight, they'll probably be bankrupted by the case.
When the complaint gets to saying what Midjourney advertises in their "explore" feature, it features dead-eyed waifu Elsa and body-pillow-ready topless Ariel.
I guess the main question here is: Would their business model remain profitable even after licensing fees to Disney and possibly a lot of other copyright holders?
LLMs aren’t profitable even if they never had to pay a penny on license fees. The providers are losing money on every query, and can only be sustained by a firehose of VC money. They’re all hoping for a miracle.
Not sure how I feel here. I hate overzealous legal departments and AI services, although admittedly Midjourney seems less scummy than some alternatives (like open AI). At least they're not attacking someone who pirated Frozen 2 or made a fan game or something, like certain legal departments would.
What a deeply dishonorable lawsuit. The complaint is essentially that Disney
and Universal deserve to be big powerful movie studios that employ and
systematically disenfranchise "millions of" artists (p8).
Disney claims authorship over Darth Vader (Lucas) and Yoda (Oz), Elsa and
Ariel
(Andersen), folk characters Aladdin, Mulan, and Snow White; Lightning McQueen & Buzz Lightyear (Lasseter et al), Sully (Gerson
& Stanton), Iron Man (Lee, Kirby, et al), and Homer Simpson (Groening). Disney
not only did not design or produce any of these characters, but Disney purchased those
rights. I will give Universal partial credit for not claiming to invent any of
their infamous movie monsters, but they do claim to have created Shrek
(Stieg). Still, this is some original-character-do-not-steal snottiness; these
avaricious executives and attorneys appropriated art from artists and are
claiming it as their own so that they can sue another appropriator.
Here is a sample of their attitude, p16 of the original complaint:
Disney's copyright registrations for the entertainment properties in The
Simpsons franchise encompass the central characters within.
See, they're the original creator and designated benefactor, because they have Piece of Paper,
signed by Government Authority, and therefore they are Owner. Who the
fuck are Matt Groening or Tracey Ullman?
I will not contest Universal's claim to Minions.
One weakness of the claim is that it's not clear whether Midjourney infringes,
Midjourney's subscribers infringe, or Midjourney infringes when collaborating
with its subscribers. It seems like they're going to argue that Midjourney
commits the infringing act, although p104 contains hedges that will allow
Disney to argue either way. Another weakness is the insistence that Midjourney
could filter infringing queries, but chooses not to; this is a standard
part of amplifying damages in copyright claims but might not stand up under
scrutiny since Midjourney can argue that it's hard to e.g. tell the difference
between infringing queries and parodic or satirical queries which infringe but are permitted by fair use. On the other hand, this lawsuit could be an attempt to open a new front in Disney's long-standing attempt to eradicate fair use.
As usual, I'm not defending Midjourney, who I think stand on their own demerits. But I'm not ever going to suck Disney dick given what they've done to the animation community. I wish y'all would realize the folly of copyright already.
"Elsa" does not feature in "The Snow Queen". The kids in that story are Kai who gets abducted by the Snow Queen and Gerda who rescues him after a long journey which she manages by being good and very, very Christian. It's also pretty racist, though tame by European 19th century standards. I don't know who made up Elsa, but I guess they had long signed over their rights to Disney.
As the purpose of the system is what it does, the purpose of copyright is to centralise ownership and control. But then again that is also the purpose of the AI bubble. So they will fight, and the public is likely to lose.
I have never in my life respected copyright and I and the things I like are too marginal to be threatened by Disney so destroying Midjourney counts as a win in my book.
I expect they think they can get a precedent here.
That's true - the case is pretty clear-cut thanks to how much damning evidence they've managed to pull out. The old trend of using AI to make offensive shit in the Pixar style likely helped as well, but that's speculation on my end.
Midjourney is also odd in that it didn’t take money from outside investors and it’s actually profitable selling monthly subscriptions. This is an AI company that is not a venture capital money bonfire, it’s an actual business.
I suspect Disney isn’t out to just shut Midjourney down. Disney’s goal is to gouge Midjourney for a settlement and a license.
In practice, I doubt Disney's gonna get to shake much out of Midjourney before they end up going under - given that gen-AI is built to facilitate plagiarism and copyright infringement, a win for Disney here would lead to a de facto ban on generative AI.
Some of the comments on this topic remind me a bit of the days when people insisted that Google could only ever be the “good guy” because Google had been sued by big publishing companies in the past (and the big publishers didn't look particularly good in some of these cases). So now, conversely, some people seem to assume that Disney must always be the only “bad guy” no matter what the other side does (and who else the other side had harmed besides Disney).