Yep. Most websites make it intentionally difficult to reject this stuff by giving you a single "ACCEPT ALL" button and then burying each individual actual setting behind multiple menus and dropdowns, some of which are deliberately obfuscated, sometimes with odd color choices for the toggle that make it difficult to determine whether the option is actually on or off.
Some websites offer a "Reject All" option, but they are few and far between.
I truly believe this coupd be a way UBI to work. First things first we'd need to pass laws making data privacy a right, and enforce it hard. It's an opt in system, where you can decide what kind of data you want to give. But the more you opt in the more money you get. Companies are already paying for this stuff, we should cut out the middle men already.