Don't forget the inevitable "3 months ago we were made aware of a breach of the BONTO! servers. What information was taken? Bet you'd like to know wouldn't you. What have we done about this situation? Fuck you, that's what."
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Remember when email was useful? I remember when it was magical!
Time for a story from the ancient times. I had this idea and asked my professor for advice. He said he knew a person on the other side of the world who would know all about it. “This is his ‘email’ address.”
I had never heard about ‘email’ so I needed to learn what it was and how to send one. I wrote my message and off it went. The very next morning I had a reply. One of the best experts on a topic I was keen about had shared their thoughts from the other side of the world, just like that.
In that time, a long time ago as you’ll appreciate, that interaction was magical.
In an instant I understood the power of the Usenet. A while later and with a couple of additional protocols they started calling that the Internet.
"Thank you for your pre-paid lifetime subscription to Slorp! Unfortunately, after the acquisition by BONTO!, we have made the difficult decision not to honor these Slorp Platinum accounts going forward. But please enjoy a 15% discount on your first month of BONTO! Premium+! (Have you seen our stock price?)"
I have a 100 gb Google storage just so I don’t run out of email space. Even if you aggressively unsubscribe from shit, there’s just waaaaay too much emailing in general by companies.
I once bought four items in a single order from Amazon. They shipped all items separately, which meant I got four shipment mails, four DHL ‘it’s underway’ messages, four ‘it’s being delivered today’ messages and four ‘your item has been delivered’ messages by DHL. Oh and to round it out: four delivery confirmations from Amazon.
All told, that one four-item order meant 21 separate emails. There HAS to be a more efficient way to handle that.
Fastmail has quite nice implementation of this, they call it "masked e-mail", but I bet there are many (perhaps under other names). (Disclaimer: I have no connection to FastMail other than I use their service and like it.)
I've learned to just create new masked email for every domain where i share e-mail -- legit or not. Then you can just disable the alias if it gets annoying. You can also reply to an e-mail you got to the alias without revealing your real address (as long as you do it from FastMail UI).