2y ago

Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips

www.engadget.com

Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips | Engadget

Technology @lemmy.world

monk @lemmy.world

2y ago

Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips | Engadget

www.engadget.com /intel-drops-i-processor-branding-after-15-years-introduces-ultra-for-higher-end-chips-130100277.html

Technology @lemmy.ml

Wilshire @sh.itjust.works

2y ago

Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips

www.engadget.com /intel-drops-i-processor-branding-after-15-years-introduces-ultra-for-higher-end-chips-130100277.html

56 comments

Intel says the rebranding “better aligns to customer requests” to simplify its processor names
But it doesn't simplify the processor name!? Instead of i5, we now have to say "core 5" or "intel core 5".
- Even worse ... we have to specify between "Core 5" and "Core Ultra 5"
  
  "I'd like to order the newest chip you got. The Beyond Plus Ultra Core Ultra 5+ Supreme Deluxe. No, I will not accept the Beyond Plus Ultra Core Ultra 5 Supreme Deluxe. That is last gen garbage from last week."
  
  Dang it. It's even worse.
- I have a feeling everyone's going to end up calling them i9s anyways
  
  Probably. The "core" name is too close to the old "Core2Duo/Quad" names anyway.
- They don't seem to understand where the customer confusion comes from. A lot of people out there don't really realize that a Core i7 could mean very different things because that name has been slapped on new CPUs for...15 years. They delineate product generations as part of a model number (2600k, 6700k, etc). There is so much ambiguity when someone just says their computer has a Core i7, non tech-savvy folk aren't going to remember the string of numbers that comes after that.
  AMD copied them, and that probably leads to similar confusion.
  Apple seems to be the smart one in the room when it comes to CPU naming. The generation of the product is right there in the first part of it's name: M1, M2, etc. The performance class is suffixed (no suffix, Pro, Max, Ultra).
- Before it was Intel Core i5 so it's simpler than the old name
  
  Well officially yes, but I don't know anyone that consistently called it "Intel Core i5" instead of just "i5". And I don't see that happening with just "5".
- They should hire you.
“intel core 9 ultra” sounds like something apple would name
- Let's just have Microsofts Xbox division name then.
  Intel Core 5
  Intel Core 5 ultra
  Intel Core 5 series Ultra
  Intel Core 5 series Ultra pro
  Intel Series Ultra Core Pro 5
  
  You forgot
  Intel Core Intel 5 Series Pro
  which is different from
  Intel Core 5 Series Pro
  
  And then you’d have the following processors be called the Intel Core 360, followed by the Intel Core 1
- iCore 9 Pro Max
  
  ~~iCore 9 Pro~~ Max
Yeah, removing one character isn't gonna simplify things if we're taking on more stuff at the end.
- oh boy I can't wait for the Intel Core 5 Pro Max Ultra HD and Knuckles
  
  Featuring Dante from the Devil May Cry Series, NEW Funky Mode+
  
  Featuring Dante from the "Devil May Cry" series!
Drug dealer character Stringer Bell in 'The Wire' had a good scene where he talked about the business strategy of repackaging and renaming something when you are unable to raise the quality of a product. Just rename it and customers think it's better.
- I think you're onto something there
- Does that mean AMD is Marlo?
So what's faster? A Core 7 or a Core Ultra 5?
- Ryzen
Man, I guess I'm at least middle age now. I remember thinking my first custom build's processor was definitely gonna have to be one of these brand new badass i7s.
- My first PC, custom built, was an Intel 486DX4 100Mhz. 4MB RAM and a 800MB HD. Paid in a currency that doesn't exist anymore.
  
  Trust? That seems like a currency that doesn't exist anymore
  
  Man, I was a teenager, reading the PC magazine ads, wishing I had the money to build a system like this!
- You'll still know what the numbers at the end mean
  "Though Intel does promise to keep the generation of a chip noted in the codename, i.e. 'Core 9 15900K'." [1]
  [1] https://www.pcgamer.com/intels-ditching-the-i-in-core-i5i7i9-and-will-stop-calling-out-chip-generations/
Intel marketing seems to be going all in on using generic names to trick people into buying lower end parts. They changed the marketing of Celeron/Pentium to the most generic "Intel processor" line up. Now when you specify to make sure you buy an "ultra" chip it's easy for the layman to buy the lowest end chip out of ignorance.
Nice, Intensive Care Unit 5, I cannot wait.
So they remove the i, but add 'Ultra' for high performance CPUs. 🤦🏻‍♂️
My computer has an Intel i7 930 (pre 2010) and a 3xxx series Nvidia GPU, ask me anything.
I get about 20 FPS in Elden Ring. I can run Stable Diffusion fine though.
- Wow, and also why?
- How much did it cost originally?
  
  I didn't really know what I was doing the first time. I basically spent money I had saved up and graduation money to build it. I was fresh out of highschool. For example, I have a Rampage 3 Extreme motherboard because I thought I might need the 4 PCIE slots lmao.
- Is it a laptop? Which OS?
Seems strangely derivative…

56 comments